{"id":9110,"date":"2019-06-28T08:44:30","date_gmt":"2019-06-28T05:44:30","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=9110"},"modified":"2026-01-03T22:01:34","modified_gmt":"2026-01-03T20:01:34","slug":"topul-celor-mai-valoroase-branduri-romanesti-dacia-lider-pentru-al-treilea-an-brandurile-detinute-de-stat-in-cadere-libera","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/topul-celor-mai-valoroase-branduri-romanesti-dacia-lider-pentru-al-treilea-an-brandurile-detinute-de-stat-in-cadere-libera\/","title":{"rendered":"Topul celor mai valoroase branduri rom\u00e2ne\u0219ti: Dacia, lider pentru al treilea an. Brandurile de\u021binute de stat, \u00een c\u0103dere liber\u0103"},"content":{"rendered":"

Dacia este pentru al treilea an consecutiv cel mai valoros brand rom\u00e2nesc, chiar dac\u0103 a crescut doar cu 6%, ajung\u00e2nd la o valoare de 1,320 milioane de euro, potrivit raportului realizat de compania de consultan\u0163\u0103 \u015fi evaluare Brand Finance. Sectorul de retail \u0219i cel bancar domin\u0103 clasamentul. Astfel, pe urm\u0103toarele locuri se afl\u0103 eMag \u0219i Dedeman, ambele cu cre\u0219teri de 27% respectiv 24%. Dedeman este \u0219i cel mai valoros brand cu ac\u021bionariat integral rom\u00e2nesc. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00cen sectorul bancar, lucrurile stau diferit: \u00een timp ce Banca Transilvania si BRD au \u00eenregistrat cre\u0219teri, BCR si CEC Bank au cobor\u00e2t \u00een clasament, iar Bancpost a ie\u0219it din topul celor mai valoare 50 de branduri rom\u00e2ne\u0219ti, dup\u0103 ce a fost cump\u0103rat\u0103 de Banca Transilvania. <\/p>\n\n\n\n

Sc\u0103deri importante au \u00eenregistrat \u0219i companiile de\u021binute de stat: CFR, Tarom sau TVR au pierdut fiecare peste 20% din valoare fa\u021b\u0103 de ultimul clasament. <\/p>\n\n\n\n

Una dintre cele mai importante concluzii ale raportului arat\u0103 c\u0103 brandurile rom\u00e2ne\u015fti din top 50 creeaz\u0103 valoare de 4 ori mai rapid dec\u00e2t economia na\u0163ional\u0103. Valoarea total\u0103 a celor 50 de branduri rom\u00e2ne\u015fti de top atinge 5 miliarde euro. \u00cen plus, \u00een jur de 60% dintre brandurile din clasament au fost dezvoltate \u00een ultimii 30 de ani de sectorul privat. <\/p>\n\n\n\n

Top zece cele mai valoroase branduri rom\u00e2ne\u0219ti<\/strong><\/h3>\n\n\n\n
  1. Dacia – 1,320 milioane de euro<\/li>
  2. eMag – 584 milioane de euro<\/li>
  3. Dedeman – 405 milioane de euro<\/li>
  4. Petrom – 289 milioane de euro<\/li>
  5. Banca Transilvania – 208 milioane de euro<\/li>
  6. Digi RCS&RDS – 203 milioane de euro<\/li>
  7. BRD – 158 milioane de euro<\/li>
  8. Bitdefender – 128 milioane de euro <\/li>
  9. Rompetrol – 111 milioane de euro<\/li>
  10. Electrica – 101 milioane de euro <\/li><\/ol>","protected":false},"excerpt":{"rendered":"

    Dacia este pentru al treilea an consecutiv cel mai valoros brand rom\u00e2nesc, chiar dac\u0103 a crescut doar cu 6%, ajung\u00e2nd la o valoare de 1,320 milioane de euro, potrivit raportului realizat de compania de consultan\u0163\u0103 \u015fi evaluare Brand Finance. Sectorul de retail \u0219i cel bancar domin\u0103 clasamentul. Astfel, pe urm\u0103toarele […]<\/p>\n","protected":false},"author":1,"featured_media":9111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":1,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9,17],"tags":[1783,1780,1716,1785,1779],"class_list":["post-9110","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actual","category-economic","tag-brd","tag-care-este-cel-mai-valoros-brand","tag-cel-mai-valoros-brand","tag-companii-detinute-de","tag-dacia"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-2mW","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/06\/9AF8DE13-8192-420F-9F4C-49B53603198B.jpeg?fit=800%2C553&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/9110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=9110"}],"version-history":[{"count":2,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/9110\/revisions"}],"predecessor-version":[{"id":9113,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/9110\/revisions\/9113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/9111"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=9110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=9110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=9110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}