{"id":7947,"date":"2019-05-11T18:10:16","date_gmt":"2019-05-11T15:10:16","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=7947"},"modified":"2019-05-11T18:10:25","modified_gmt":"2019-05-11T15:10:25","slug":"producatorul-de-tigari-philip-morris-a-suspendat-o-campanie-mondiala-in-online-ce-regula-a-incalcat-si-de-ce-sunt-tinerii-in-pericol","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/producatorul-de-tigari-philip-morris-a-suspendat-o-campanie-mondiala-in-online-ce-regula-a-incalcat-si-de-ce-sunt-tinerii-in-pericol\/","title":{"rendered":"Produc\u0103torul de \u0163ig\u0103ri Philip Morris a suspendat o campanie mondial\u0103 \u00een online. Ce regul\u0103 a \u00eenc\u0103lcat \u015fi de ce sunt tinerii \u00een pericol"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Produc\u0103torul de \u0163ig\u0103ri \u015fi tutun Philip Morris a suspendat o campanie de marketing la nivel mondial pe re\u0163elele sociale dup\u0103 ce jurnali\u015ftii Reuters au atras aten\u0163ia c\u0103 influencerii folosi\u0163i \u00een online sunt prea tineri pentru a vinde dispozitive cu  &#8220;tutun \u00eenc\u0103lzit&#8221;. Este vorba despre celebrele deja dispozitive IQOS, care au p\u0103truns \u015fi pe pia\u0163a american\u0103 luna trecut\u0103, dup\u0103 doi ani de dezbateri. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"480\" height=\"600\" data-attachment-id=\"7948\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/producatorul-de-tigari-philip-morris-a-suspendat-o-campanie-mondiala-in-online-ce-regula-a-incalcat-si-de-ce-sunt-tinerii-in-pericol\/alina-tapilina\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Tapilina.jpg?fit=480%2C600&amp;ssl=1\" data-orig-size=\"480,600\" data-comments-opened=\"0\" data-image-title=\"Alina Tapilina\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Tapilina.jpg?fit=480%2C600&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Tapilina.jpg?resize=480%2C600&#038;ssl=1\" alt=\"\" class=\"wp-image-7948 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Tapilina.jpg?w=480&amp;ssl=1 480w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Tapilina.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Tapilina.jpg?resize=768%2C960&amp;ssl=1 768w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/600;\" \/><figcaption>Alina Tapilina din Moscova are doar 21 de ani \u015fi promoveaz\u0103 dispozitivele IQOS<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ce le-a reclamat Reuters? \u00cen timp ce compania Philip Morris propag\u0103 \u00een discursul public ideea c\u0103 \u00eencearc\u0103 s\u0103 \u0163in\u0103 tinerii departe de fumat, &#8220;ambasadorii&#8221; folosi\u0163i \u00een campania de social media au chiar \u015fi sub 25 de ani.   Un exemplu este Alina Tapilina din Moscova, un influencer media, care pe Instagram spune c\u0103 are doar 21 de ani. Asta \u00een timp ce regulile interne ale companiei interzic clar folosirea celebrit\u0103\u0163ilor sau modelelor care au mai pu\u0163in de 25 de ani. Jurnali\u015ftii Reuters au mai verificat \u015fi influencerii din \u0163\u0103ri precum Rom\u00e2nia, Japonia, Italia, Elve\u0163ia, unde pare c\u0103 standardele sunt respectate la limit\u0103. \u00cen Rom\u00e2nia, de exemplu, actri\u0163a \u015fi c\u00e2nt\u0103rea\u0163a Alina Eremia este cea care promoveaz\u0103 dispozitivele \u015fi are chiar 25 de ani. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"800\" height=\"535\" data-attachment-id=\"7949\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/producatorul-de-tigari-philip-morris-a-suspendat-o-campanie-mondiala-in-online-ce-regula-a-incalcat-si-de-ce-sunt-tinerii-in-pericol\/alina-eremia-holds-a-heated-tobacco-iqos-device-as-part-of-a-campaign-by-philip-morris-international-to-market-the-device-on-instagram\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Eremia-IQOS.jpg?fit=800%2C535&amp;ssl=1\" data-orig-size=\"800,535\" data-comments-opened=\"0\" data-image-title=\"Alina Eremia holds a &amp;#8220;heated tobacco&amp;#8221; iQOS device as part of a campaign by Philip Morris International to market the device on Instagram\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Alina Eremia, a Romanian actress and singer whose biography gives her age as 25, holds a gold-colored IQOS device in front of a Christmas tree as part of a campaign by Philip Morris International to market the device in an Instagram post December 29, 2018.  Alina Eremia\/Social Media via REUTERS&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Eremia-IQOS.jpg?fit=800%2C535&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Eremia-IQOS.jpg?resize=800%2C535&#038;ssl=1\" alt=\"\" class=\"wp-image-7949 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Eremia-IQOS.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Eremia-IQOS.jpg?resize=300%2C201&amp;ssl=1 300w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Eremia-IQOS.jpg?resize=768%2C514&amp;ssl=1 768w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Eremia-IQOS.jpg?resize=165%2C109&amp;ssl=1 165w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/535;\" \/><figcaption>Alina Eremia, 25 de ani, promoveaz\u0103 produsele Philip Morris \u00een Rom\u00e2nia<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Am luat decizia s\u0103 suspend\u0103m toate ac\u0163iunile de la nivel global legate de influencerii din mediul digital \u015fi produsele noastre. \u00cen vreme ce influencerul respectiv este un adult care are voie legal s\u0103 fumeze, are totu\u015fi sub 25 de ani, de\u015fi potrivit ghidului ar fi trebuit s\u0103 aib\u0103 25+. A fost o bre\u015f\u0103 clar\u0103 de selec\u0163ie&#8221;, a r\u0103spuns compania jurnali\u015ftilor Reuters. &#8220;Nicio lege nu a fost \u00eenc\u0103lcat\u0103, \u00eens\u0103 stabilim standarde \u00eenalte pentru noi \u015fi nu avem nicio scuz\u0103&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tot mai mul\u0163i tineri sunt atra\u015fi de noile dispozitive IQOS pentru c\u0103 sunt o alternativ\u0103 la \u0163ig\u0103ri \u015fi un accesoriu elegant \u015fi sexy. \u00cen 2017, c\u00e2nd a aplicat pentru introducerea lor pe pia\u0163a american\u0103, Philip Morris a prezentat o reclam\u0103 ce viza consumatori cu cel pu\u0163in 10 ani mai \u00een v\u00e2rst\u0103 dec\u00e2t influencerii de acum. <\/p>","protected":false},"excerpt":{"rendered":"<p>Produc\u0103torul de \u0163ig\u0103ri \u015fi tutun Philip Morris a suspendat o campanie de marketing la nivel mondial pe re\u0163elele sociale dup\u0103 ce jurnali\u015ftii Reuters au atras aten\u0163ia c\u0103 influencerii folosi\u0163i \u00een online sunt prea tineri pentru a vinde dispozitive cu &#8220;tutun \u00eenc\u0103lzit&#8221;. Este vorba despre celebrele deja dispozitive IQOS, care au [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":1,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[363],"tags":[558,563,562,560,564,557,559,561],"class_list":["post-7947","post","type-post","status-publish","format-standard","has-post-thumbnail","category-market","tag-campanie","tag-dispozitiv","tag-iqos","tag-online","tag-philipmorris","tag-tigari","tag-tineri","tag-tutun"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-24b","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/05\/Alina-Tapilina.jpg?fit=480%2C600&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/7947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=7947"}],"version-history":[{"count":1,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/7947\/revisions"}],"predecessor-version":[{"id":7950,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/7947\/revisions\/7950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/7948"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=7947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=7947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=7947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}