{"id":7060,"date":"2019-04-16T08:16:18","date_gmt":"2019-04-16T05:16:18","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=7060"},"modified":"2019-04-16T08:31:20","modified_gmt":"2019-04-16T05:31:20","slug":"studiu-cum-va-pot-afecta-recenziile-negative-afacerea-clientii-tin-cont-de-review-uri-in-luarea-unei-decizii","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/studiu-cum-va-pot-afecta-recenziile-negative-afacerea-clientii-tin-cont-de-review-uri-in-luarea-unei-decizii\/","title":{"rendered":"Studiu: Cum v\u0103 pot afecta recenziile negative afacerea. Clien\u021bii \u021bin cont de review-uri \u00een luarea unei decizii"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Mai bine de 85% dintre consumatori citesc review-urile de pe paginile de socializare ale afacerilor \u0219i iau decizii \u00een func\u021bie de acestea. Procentul este chiar mai mare \u00een cazul industriilor cu un num\u0103r mare de clien\u021bi, a\u0219a cum sunt companiile din domeniul hotelier sau clinicile medicale. Puse \u00een fa\u021ba unui num\u0103r ridicat de comentarii negative, multe companii aleg cea mai nefericit\u0103 variant\u0103, spun speciali\u0219tii \u00een social media: aceea de a \u00eenchide accesul publicului la website-urile de socializare. Varianta poate p\u0103rea eficient\u0103 doar pe moment. Pe termen lung, m\u0103sura \u00eenchiderii comunic\u0103rii cu publicul poate cauza imaginii companiei \u0219i duce, \u00een timp, la sc\u0103derea v\u00e2nz\u0103rilor. De\u0219i nu pare un aspect important la prima vedere, studiile au ar\u0103tat c\u0103 sec\u021biunea de review-uri c\u00e2nt\u0103re\u0219te mult \u00een luarea unei decizii de c\u0103tre clien\u021bi. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"646\" height=\"404\" data-attachment-id=\"7061\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/studiu-cum-va-pot-afecta-recenziile-negative-afacerea-clientii-tin-cont-de-review-uri-in-luarea-unei-decizii\/591f8ff5-6e82-4c7f-9cce-e5470445faed\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/591F8FF5-6E82-4C7F-9CCE-E5470445FAED.png?fit=646%2C404&amp;ssl=1\" data-orig-size=\"646,404\" data-comments-opened=\"0\" data-image-title=\"591F8FF5-6E82-4C7F-9CCE-E5470445FAED\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/591F8FF5-6E82-4C7F-9CCE-E5470445FAED.png?fit=646%2C404&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/591F8FF5-6E82-4C7F-9CCE-E5470445FAED.png?resize=646%2C404&#038;ssl=1\" alt=\"\" class=\"wp-image-7061 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/591F8FF5-6E82-4C7F-9CCE-E5470445FAED.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/591F8FF5-6E82-4C7F-9CCE-E5470445FAED.png?resize=300%2C188&amp;ssl=1 300w\" data-sizes=\"(max-width: 646px) 100vw, 646px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 646px; --smush-placeholder-aspect-ratio: 646\/404;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Potrivit unui studiu realizat anul trecut, \u00een Statele Unite, de BrightLocal, cu privire la percep\u021bia consumatorului asupra brandului prin intermediul re\u021belelor de socializare, 86% dintre consumatori citesc review-urile care privesc afacerile sau produsele locale. Cel pu\u021bin 10 review-uri sunt citite de fiecare poten\u0163ial client p\u00e2n\u0103 se hot\u0103r\u0103\u0219te dac\u0103 s\u0103 apeleze la serviciile unei firme sau dac\u0103 s\u0103 cumpere un produs, potrivit startup.ro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studiul realizat de compania american\u0103 arat\u0103 c\u0103 review-urile c\u00e2nt\u0103resc la fel ca o recomandare venit\u0103 de la o persoan\u0103 apropiat\u0103. Pentru 91% dintre cei cu v\u00e2rsta \u00eentre 18 \u0219i 34 de ani review-ul \u0219i recomandarea venit\u0103 de la un prieten sau cuno\u0219tin\u021b\u0103 conteaz\u0103 \u00een aceea\u0219i manier\u0103. Studiul mai arat\u0103 c\u0103 40% dintre consumatori iau \u00een considerare doar review-urile scrise \u00een ultimele dou\u0103 s\u0103pt\u0103m\u00e2ni, iar 57% dintre ei cump\u0103r\u0103 un produs doar dac\u0103 are cel pu\u021bin 4 stele pe re\u021belele de socializare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Urmeaz\u0103 \u00eens\u0103 partea \u0219i mai important\u0103 deoarece 89% dintre persoanele care cump\u0103r\u0103 un produs sunt mai interesate de r\u0103spunsurile oferite de companie la p\u0103rerile negative ale unor clien\u0163i. De aici \u00eencepe procesul de recredibilizare pentru c\u0103 scorul bazat pe review-uri conteaz\u0103 datorit\u0103 competi\u021biei acerbe din fiecare domeniu, clien\u021bii aleg\u00e2nd cele mai recomandate \u0219i mai bine cotate afaceri, mai arat\u0103 sursa citat\u0103. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recenziile negative de pe re\u021belele de socializare trebuie s\u0103 fie gestionate \u00eentr-o manier\u0103 corect\u0103. Toate review-urile trebuie s\u0103 primeasc\u0103 r\u0103spuns din partea companiei pentru c\u0103 s-a dovedit, prin studii, c\u0103 un client este mai interesat de modul \u00een care compania rezolv\u0103 problema dec\u00e2t de review-ul negativ. Astfel, criza de imagine nu trebuie s\u0103 \u00eempiedice oamenii s\u0103-\u0219i poat\u0103 spune p\u0103rerea. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre\u021bul pentru refacerea imaginii variaz\u0103 de la c\u00e2teva sute de euro p\u00e2n\u0103 la c\u00e2teva mii, \u00een func\u021bie de mai mul\u021bi indicatori cum ar fi m\u0103rimea business-ului sau num\u0103rul de review-uri negative.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mai bine de 85% dintre consumatori citesc review-urile de pe paginile de socializare ale afacerilor \u0219i iau decizii \u00een func\u021bie de acestea. Procentul este chiar mai mare \u00een cazul industriilor cu un num\u0103r mare de clien\u021bi, a\u0219a cum sunt companiile din domeniul hotelier sau clinicile medicale. Puse \u00een fa\u021ba unui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":1,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[363],"tags":[],"class_list":["post-7060","post","type-post","status-publish","format-standard","has-post-thumbnail","category-market"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-1PS","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/591F8FF5-6E82-4C7F-9CCE-E5470445FAED.png?fit=646%2C404&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/7060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=7060"}],"version-history":[{"count":2,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/7060\/revisions"}],"predecessor-version":[{"id":7063,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/7060\/revisions\/7063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/7061"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=7060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=7060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=7060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}