{"id":6885,"date":"2019-04-11T11:36:32","date_gmt":"2019-04-11T08:36:32","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=6885"},"modified":"2019-04-11T11:36:38","modified_gmt":"2019-04-11T08:36:38","slug":"povestea-dinastiilor-care-detin-afaceri-cu-bauturi-alcoolice-controleaza-70-de-miliarde-din-averile-pietei","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/povestea-dinastiilor-care-detin-afaceri-cu-bauturi-alcoolice-controleaza-70-de-miliarde-din-averile-pietei\/","title":{"rendered":"Povestea dinastiilor care de\u0163in afaceri cu b\u0103uturi alcoolice. Controleaz\u0103 70 de miliarde $ din averile pie\u0163ei"},"content":{"rendered":"<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"660\" height=\"400\" data-attachment-id=\"6887\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/povestea-dinastiilor-care-detin-afaceri-cu-bauturi-alcoolice-controleaza-70-de-miliarde-din-averile-pietei\/barcardi-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/barcardi-1.jpg?fit=660%2C400&amp;ssl=1\" data-orig-size=\"660,400\" data-comments-opened=\"0\" data-image-title=\"barcardi (1)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/barcardi-1.jpg?fit=660%2C400&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/barcardi-1.jpg?resize=660%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-6887 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/barcardi-1.jpg?w=660&amp;ssl=1 660w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/barcardi-1.jpg?resize=300%2C182&amp;ssl=1 300w\" data-sizes=\"(max-width: 660px) 100vw, 660px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/400;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vrem, nu vrem alcoolul e prezent \u00een vie\u0163ile noastre. Fie la petreceri, fie la sf\u00e2r\u015fitul unei zile grele de munc\u0103, aproape toat\u0103 lumea mai gust\u0103 c\u00e2te un pahar. Dar cine produce aceste b\u0103uturi care ne fac s\u0103 mai uit\u0103m de grijile zilnice? Originile familiilor aflate \u00een spatele unor branduri precum Bacardi sau Campari sunt de ordinul a sute de ani. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u0103 lu\u0103m, de exemplu, Bacardi. A ap\u0103rut \u00een 1862, \u00een Cuba, \u015fi de atunci a \u00eembog\u0103\u0163it membrii familiei cu miliarde de dolari. Cocktailul Cuba Libre este de departe cel mai popular. Urma\u015fii de\u0163in 18,6 miliarde de dolari din pia\u0163a de profil, potrivit Bloomberg. Totu\u015fi, clanul are aversiune fa\u0163\u0103 de publicitate \u015fi tr\u0103ie\u015fte discret. Inventat de Don Facundo Bacard\u00ed Mass\u00f3, ca un rom light, Bacardi a cunoscut succesul la \u00eenceput printre localnici. Fiul lui Don Facundo a luptat \u00een primul r\u0103zboi cubanez pentru independen\u0163\u0103 \u015fi a smuls armele din m\u00e2inile rebelilor. Aproape un secol mai t\u00e2rziu, familia s-a opus regimului Fidel Castro, care i-a confiscat bunurile. Fostul ministru de Finan\u0163e, Jose Bosch, c\u0103s\u0103torit ulterior cu nepoata lui Facundo, a continuat complotul \u00eempotriva regimului din afara \u0163\u0103rii.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1000\" height=\"667\" data-attachment-id=\"6888\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/povestea-dinastiilor-care-detin-afaceri-cu-bauturi-alcoolice-controleaza-70-de-miliarde-din-averile-pietei\/brown-distilerie\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/Brown-distilerie.jpg?fit=800%2C533&amp;ssl=1\" data-orig-size=\"800,533\" data-comments-opened=\"0\" data-image-title=\"Brown distilerie\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;George Garvin Brown, c1910, an artist&amp;#8217;s rendering of the distillery in Kentucky in 1940 (top) and a Brown-Forman advertising car outside the distillery in 1936 (bottom). Source: Brown-Forman Corporation; Caufield &amp;amp; Shook Collection\/University of Louisville (2)&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/Brown-distilerie.jpg?fit=1000%2C667&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/Brown-distilerie.jpg?resize=1000%2C667&#038;ssl=1\" alt=\"\" class=\"wp-image-6888 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/Brown-distilerie.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/Brown-distilerie.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/Brown-distilerie.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/Brown-distilerie.jpg?resize=165%2C109&amp;ssl=1 165w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/Brown-distilerie.jpg?w=800&amp;ssl=1 800w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/667;\" \/><figcaption>Distileria Brown din Kentucky, produc\u0103torul  <br>Jack Daniel\u2019s <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pe primul loc \u00een acest top se afl\u0103, \u00eens\u0103, o familie din Japonia, care de\u0163ine din 1899 brandul Jim Beam, \u015fi are o avere de peste 22 de miliarde de dolari. Alte familii din Fran\u0163a (familiile Ricard &#8211; brandurile Jameson, Pernod &#8211; \u015fi Heriard Dubreuil &#8211; brandurile Cointreau, Remy Martin), SUA (familia Brown &#8211; brandurile Finlandia, Jack Daniel&#8217;s), Italia (familia Garavoglia &#8211; brandurile Aperol \u015fi Campari), Mexic (familia Beckmann &#8211;  brandurile Jose Cuervo \u015fi Kraken) sunt printre cele \u015fapte dinastii care controleaz\u0103 aceast\u0103 pia\u0163\u0103 a lichiorurilor \u015fi cocktail-urilor, cu averi de aproape 70 de miliarde de dolari \u00een total. R\u0103d\u0103cinile acestor familii pornesc \u00eenc\u0103 din anii 1700 (Fran\u0163a \u015fi Mexic).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ca s\u0103 atrag\u0103 noile genera\u0163ii, brandurile cu vechime de sute de ani scot mereu bani din conturi pentru a investi \u00een inova\u0163ie.  Pentru c\u0103 vechea rivalitate \u00eentre branduri precum Davide Campari-Milano SpA, Brown-Forman \u015fi Remy Cointreau s-a transmis \u015fi mo\u015ftenitorilor. M\u00e2ndria de a-\u015fi vedea numele pe fiecare sticl\u0103 de b\u0103utur\u0103 \u00eei oblig\u0103 pe str\u0103nepo\u0163i s\u0103 continue zi de zi misiunea \u00eenainta\u015filor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>","protected":false},"excerpt":{"rendered":"<p>Vrem, nu vrem alcoolul e prezent \u00een vie\u0163ile noastre. Fie la petreceri, fie la sf\u00e2r\u015fitul unei zile grele de munc\u0103, aproape toat\u0103 lumea mai gust\u0103 c\u00e2te un pahar. Dar cine produce aceste b\u0103uturi care ne fac s\u0103 mai uit\u0103m de grijile zilnice? Originile familiilor aflate \u00een spatele unor branduri precum [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":1,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[363],"tags":[],"class_list":["post-6885","post","type-post","status-publish","format-standard","has-post-thumbnail","category-market"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-1N3","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/barcardi-1.jpg?fit=660%2C400&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=6885"}],"version-history":[{"count":1,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6885\/revisions"}],"predecessor-version":[{"id":6889,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6885\/revisions\/6889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/6887"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=6885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=6885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=6885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}