{"id":6726,"date":"2019-04-07T19:34:31","date_gmt":"2019-04-07T16:34:31","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=6726"},"modified":"2019-04-07T19:34:39","modified_gmt":"2019-04-07T16:34:39","slug":"secretele-unui-supermarket-cum-suntem-sedusi-sa-cheltuim-mai-multi-bani-sfaturi-pentru-a-reduce-cumparaturile-inutile","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/secretele-unui-supermarket-cum-suntem-sedusi-sa-cheltuim-mai-multi-bani-sfaturi-pentru-a-reduce-cumparaturile-inutile\/","title":{"rendered":"Secretele unui supermarket. Cum suntem &#8220;sedu\u015fi&#8221; s\u0103 cheltuim mai mul\u0163i bani. Sfaturi pentru a reduce cump\u0103r\u0103turile inutile"},"content":{"rendered":"<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"605\" height=\"403\" data-attachment-id=\"6727\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/secretele-unui-supermarket-cum-suntem-sedusi-sa-cheltuim-mai-multi-bani-sfaturi-pentru-a-reduce-cumparaturile-inutile\/supermarket\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/supermarket.jpg?fit=605%2C403&amp;ssl=1\" data-orig-size=\"605,403\" data-comments-opened=\"0\" data-image-title=\"supermarket\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/supermarket.jpg?fit=605%2C403&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/supermarket.jpg?resize=605%2C403&#038;ssl=1\" alt=\"\" class=\"wp-image-6727 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/supermarket.jpg?w=605&amp;ssl=1 605w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/supermarket.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/supermarket.jpg?resize=165%2C109&amp;ssl=1 165w\" data-sizes=\"(max-width: 605px) 100vw, 605px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 605px; --smush-placeholder-aspect-ratio: 605\/403;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De c\u00e2te ori nu a\u0163i plecat la supermarket pentru c\u0103 avea\u0163i nevoie de lapte \u015fi de ou\u0103 \u015fi v-a\u0163i \u00eentors cu dou\u0103 pungi pline de cump\u0103r\u0103turi inutile? Sigur vi se \u00eent\u00e2mpl\u0103 m\u0103car o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103. Pentru acest &#8220;fenomen&#8221; exist\u0103 o explica\u0163ie. Nu sunte\u0163i chiar singurii vinova\u0163i c\u0103 nu v-a\u0163i putut st\u0103p\u00e2ni s\u0103 exagera\u0163i cu cheltuielile. Strategia de marketing din magazin e responsabil\u0103 c\u0103 v-a\u0163i l\u0103sat &#8220;sedu\u015fi&#8221;. Iat\u0103 c\u00e2teva indicii elaborate \u00eentr-un articol BBC.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Totul st\u0103 \u00een prezentarea de la raft<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Aranjamentele de la raft pot \u00eencuraja sau nu cheltuielile suplimentare. De exemplu, ciocolata. De c\u00e2te ori nu vi s-a p\u0103rut c\u0103 parc\u0103 v\u0103 strig\u0103 de pe raft &#8220;ia-m\u0103!, ia-m\u0103!&#8221;. Iar dac\u0103 adul\u0163ii mai reu\u015fesc s\u0103 se ab\u0163in\u0103, pentru copii este aproape imposibil. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ou\u0103le \u015fi p\u00e2inea se afl\u0103 mult prea departe de intrare<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ca s\u0103 ochi\u0163i toate promo\u0163iile \u015fi produsele de care nu a\u0163i avea nevoie \u00een mod obi\u015fnuit, alimentele de baz\u0103 precum p\u00e2inea \u015fi ou\u0103le sunt de multe ori a\u015fezate \u00eentr-un col\u0163, al supermarketului. \u015ei nu una l\u00e2ng\u0103 alta, ele \u00eensele sunt \u0163inute la distan\u0163\u0103. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Unde sunt plasate promo\u0163iile<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Produsele aflate la promo\u0163ie, pe care nu le avea\u0163i pe list\u0103 atunci c\u00e2nd a\u0163i plecat de acas\u0103, sunt plasate mereu la cap\u0103tul raionului, ca s\u0103 fie extrem de vizibile. N-o s\u0103 le rata\u0163i. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Fructele \u015fi legumele<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La intrarea \u00een magazin se afl\u0103 mereu fructele \u015fi legumele, astfel c\u0103 oamenii le cump\u0103r\u0103 prima dat\u0103, \u00eei cuprinde o stare de bine \u015fi apoi nu se mai simt vinova\u0163i c\u0103 aleg \u015fi alte produse mai nes\u0103n\u0103toase, pe parcursul plimb\u0103rii prin supermarket. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pl\u0103te\u015fti dou\u0103 \u015fi prime\u015fti trei obiecte<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Oricine vrea s\u0103 ob\u0163in\u0103 un chilipir, chiar dac\u0103 are sau nu nevoie. \u00cens\u0103, dac\u0103 \u00eenaintea promo\u0163iei &#8220;pl\u0103te\u015fti dou\u0103 produse \u015fi iei trei&#8221; produsele individuale s-au scumpit, nu mai vorbim despre reducere, ci despre p\u0103c\u0103leal\u0103. Fi\u0163i aten\u0163i la aceste detalii!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Supermarketul \u00ee\u0163i seduce sim\u0163urile<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mirosul este puternic legat de memorie, scriu speciali\u015ftii. Prin urmare, dac\u0103 intr\u0103m \u00eentr-un supermarket unde miroase a p\u00e2ine proasp\u0103t\u0103, s-ar putea s\u0103 fim tenta\u0163i s\u0103 lu\u0103m \u015fi c\u00e2teva croissante, cu g\u00e2ndul la weekendul petrecut recent la Paris.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Priveli\u015ftea de la raft<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Supermarketul \u00ee\u0163i ofer\u0103 un festin pentru privire. Expresia &#8220;le-ai m\u00e2nca din priviri&#8221; pare c\u0103 s-a inventat acolo. De aceea, produsele premium sunt plasate la nivelul ochiului. Cerealele, de exemplu, sunt a\u015fezate \u00een a\u015fa fel \u00eenc\u00e2t copiii s\u0103 le poat\u0103 observa primii.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Gust\u0103 \u015fi apoi cump\u0103r\u0103<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru pofticio\u015fi nimic nu e mai tentant ca mostrele cu m\u00e2ncare din supermarket, mai ales c\u0103 sunt gratuite. Potrivit studiilor, 75% dintre cump\u0103r\u0103tori gust\u0103 din acestea. Strategia \u00eencurajeaz\u0103 mult v\u00e2nz\u0103rile, mai ales c\u0103 unii se simt datori s\u0103 cumpere.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Muzica din supermarket, o alt\u0103 strategie &#8220;viclean\u0103&#8221;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">V-a\u0163i \u00eentrebat vreodat\u0103 de ce supermarketul pare un univers minunat? Cu muzic\u0103 \u015fi atmosfer\u0103 de s\u0103rb\u0103toare etern\u0103? S-a demonstrat \u015ftiin\u0163ific c\u0103 o muzic\u0103 lent\u0103 \u00eencurajeaz\u0103 oamenii s\u0103 stea mai mult \u00een supermarket \u015fi astfel s\u0103 cumpere mai mult. De asemenea, muzica clasic\u0103 din magazinele unde se vinde vin \u00eei face pe cump\u0103r\u0103tori s\u0103 aleag\u0103 sticle mai scumpe. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cinci sfaturi pentru a cheltui mai pu\u0163in<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Face\u0163i o list\u0103 de cump\u0103r\u0103turi \u015fi respecta\u0163i-o.<\/li><li>Proiecta\u0163i un buget \u00een minte \u015fi nu-l dep\u0103\u015fi\u0163i.<\/li><li>Cump\u0103ra\u0163i doar cu bani cash.<\/li><li>Nu face\u0163i cump\u0103r\u0103turi c\u00e2nd v\u0103 este foame.<\/li><li>\u00cencerca\u0163i shopping-ul online.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>De c\u00e2te ori nu a\u0163i plecat la supermarket pentru c\u0103 avea\u0163i nevoie de lapte \u015fi de ou\u0103 \u015fi v-a\u0163i \u00eentors cu dou\u0103 pungi pline de cump\u0103r\u0103turi inutile? Sigur vi se \u00eent\u00e2mpl\u0103 m\u0103car o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103. Pentru acest &#8220;fenomen&#8221; exist\u0103 o explica\u0163ie. Nu sunte\u0163i chiar singurii vinova\u0163i c\u0103 nu v-a\u0163i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6727,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":1,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[363],"tags":[],"class_list":["post-6726","post","type-post","status-publish","format-standard","has-post-thumbnail","category-market"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-1Ku","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/supermarket.jpg?fit=605%2C403&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=6726"}],"version-history":[{"count":1,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6726\/revisions"}],"predecessor-version":[{"id":6728,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6726\/revisions\/6728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/6727"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=6726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=6726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=6726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}