{"id":6602,"date":"2019-04-04T13:36:59","date_gmt":"2019-04-04T10:36:59","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=6602"},"modified":"2019-04-04T13:36:59","modified_gmt":"2019-04-04T10:36:59","slug":"diamant-televizorul-generatiei-cu-cheia-la-gat-a-fost-relansat-se-va-axa-pe-nostalgie-si-pret-accesibil","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/diamant-televizorul-generatiei-cu-cheia-la-gat-a-fost-relansat-se-va-axa-pe-nostalgie-si-pret-accesibil\/","title":{"rendered":"Diamant, televizorul genera\u021biei cu cheia la g\u00e2t, a fost relansat. \u201dSe va axa pe nostalgie \u0219i pre\u021b accesibil\u201d"},"content":{"rendered":"

Televizorul Diamant, nelipsit din casele rom\u00e2nilor \u00een perioada comunist\u0103, revine pe pia\u021b\u0103. Ca s\u0103 tin\u0103 pasul cu timpurile, va avea, desigur, o nou\u0103 \u00eenf\u0103\u021bi\u0219are: nu va mai fi cu tub, gros \u0219i din lemn, ci modern \u0219i sub\u021bire. La trei decenii de c\u00e2nd nu a mai fost fabricat, Diamant a fost relansat sub umbrela Horizon, brandul companiei Network One Distribution (NOD). Noile modele se g\u0103sesc pe pia\u021b\u0103 de la sf\u00e2r\u0219itul lunii martie. Sunt disponibile variante cu diagonale \u00eentre 22 \u015fi 43 de inci \u015fi rezolu\u0163ii HD, respectiv Full HD.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

“Urm\u0103rim trendurile \u00een tehnologie, dar ne reinvent\u0103m de fiecare dat\u0103. Am readus la via\u021b\u0103 una dintre primele game de televizoare rom\u00e2ne\u0219ti – Diamant, pentru c\u0103 \u0219tim c\u0103 lucrurile cu adev\u0103rat puternice sunt cele care rezist\u0103 \u00een fa\u021ba timpului \u0219i devin mai bune odat\u0103 cu trecerea lui. Acum, ca \u0219i atunci, ducem simplitatea la un alt nivel – prin func\u021bii precum HDMI, USB Player, CI+, dar p\u0103str\u0103m accesibilitatea \u00een ceea ce prive\u0219te pre\u021bul”, a declarat Cristian Postolachi, BDM Mobile & Consumer Electronics la Private Label NOD.<\/p>\n\n\n\n

Compania care \u00eel produce vizeaz\u0103 v\u00e2nz\u0103ri de 15 milioane de euro \u00een primul an, adic\u0103 atingerea unei cote de pia\u021b\u0103 reprezentative de 10% \u00een categoria sa. Produc\u0103torul are planuri mari pentru ele: \u00een 2019, NOD estimeaz\u0103 c\u0103 va vinde 200.000 de televizoare, dintre care 100.000 Diamant \u0219i 100.000 Horizon.<\/p>\n\n\n\n

Urm\u0103torul pas al strategiei g\u00e2ndite pe termen lung vizeaz\u0103 p\u0103trunderea \u00een plan regional, ca brand european, \u00een \u021b\u0103ri precum Ungaria, Bulgaria, Polonia, Grecia \u0219i Moldova. <\/p>\n\n\n\n

Diamant a fost fabricat \u00een \u00centreprinderea Electronic\u0103 din Bucure\u0219ti \u00eencep\u00e2nd cu anul 1961. Televizorul genera\u021biei cu cheia la g\u00e2t era alb-negru, cu tub catodic \u0219i mare c\u00e2t o lad\u0103. Ca s\u0103 reu\u0219e\u0219ti s\u0103 cumperi un asemenea aparat trebuia s\u0103 pui deoparte cam trei salarii medii. Exista ins\u0103 posibilitatea de a fi pl\u0103tit \u00een rate. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pentru majoritatea rom\u00e2nilor, Diamant a fost primul televizor la care s-au uitat vreodat\u0103. Filme precum \u201eLiceenii\u201d, \u201eColumna\u201d, \u201eMircea\u201d, desenele animate \u201eMihaela\u201d, \u201eGopo\u201d sau \u201eNu, Zaietz, nu pogodi\u201d au fost vizionate pentru prima dat\u0103 pe aceste tipuri de televizoare.<\/p>","protected":false},"excerpt":{"rendered":"

Televizorul Diamant, nelipsit din casele rom\u00e2nilor \u00een perioada comunist\u0103, revine pe pia\u021b\u0103. Ca s\u0103 tin\u0103 pasul cu timpurile, va avea, desigur, o nou\u0103 \u00eenf\u0103\u021bi\u0219are: nu va mai fi cu tub, gros \u0219i din lemn, ci modern \u0219i sub\u021bire. La trei decenii de c\u00e2nd nu a mai fost fabricat, Diamant a […]<\/p>\n","protected":false},"author":1,"featured_media":6604,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":0,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9,363],"tags":[],"class_list":["post-6602","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actual","category-market"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-1Iu","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/BE05DF11-89F9-412D-B665-3957216D18C3.jpeg?fit=768%2C432&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=6602"}],"version-history":[{"count":1,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6602\/revisions"}],"predecessor-version":[{"id":6606,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6602\/revisions\/6606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/6604"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=6602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=6602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=6602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}