{"id":6587,"date":"2019-04-04T08:11:21","date_gmt":"2019-04-04T05:11:21","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=6587"},"modified":"2026-01-03T22:04:23","modified_gmt":"2026-01-03T20:04:23","slug":"ikea-va-testa-in-30-de-tari-inclusiv-in-romania-un-serviciu-de-inchiriere-a-mobilierului","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/ikea-va-testa-in-30-de-tari-inclusiv-in-romania-un-serviciu-de-inchiriere-a-mobilierului\/","title":{"rendered":"IKEA va testa \u00een 30 de \u021b\u0103ri, inclusiv \u00een Rom\u00e2nia, un serviciu de \u00eenchiriere a mobilierului"},"content":{"rendered":"

Compania suedez\u0103 IKEA va testa \u00een toate cele 30 de pie\u0163e \u00een care activeaz\u0103, inclusiv \u00een Rom\u00e2nia, un serviciu prin care le va permite clien\u0163ilor s\u0103 \u00eenchirieze mobil\u0103, \u00een loc s\u0103 o cumpere, ca parte a strategiei de reducere a v\u00e2nzarii de mobil\u0103 ieftin\u0103 de unic\u0103 folosin\u0163\u0103 ca r\u0103spuns la preocup\u0103rile legate de mediu, informeaz\u0103 Reuters.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Compania \u015fi-a prezentat planurile miercuri, \u00eentr-un eveniment organizat \u00een cadrul primului magazin ,,durabil\u201d din Kaarst, Germania, deschis \u00een 2017.<\/p>\n\n\n\n

\u201eTestarea oportunit\u0103\u0163ilor pentru ofertele de leasing este una dintre modalit\u0103\u0163ile prin care dorim s\u0103 ne realiz\u0103m strategia de transformare\u201d, a declarat Jesper Brodin, director executiv al Ingka Group, care de\u0163ine majoritatea magazinelor IKEA.<\/p>\n\n\n\n

Cel mai mare grup de mobilier din lume a declarat ini\u0163ial \u00een luna februarie c\u0103 va intra pe pia\u0163a de leasing de mobilier. Iar planul a fost pus deja \u00een aplicare \u00een mai multe state precum Olanda, Suedia, Elve\u0163ia \u015fi Polonia. \u00cen aceste \u021b\u0103ri, IKEA a \u00eenceput deja s\u0103 testeze diferite proiecte de \u00eenchiriere de mobil\u0103 \u015fi acum are \u00een plan s\u0103 extind\u0103 testele \u00een toate cele 30 de pie\u0163e ale sale, \u00een urm\u0103torul an.<\/p>\n\n\n\n

\u201eSchimb\u0103rile climatice \u015fi consumul nesustenabil sunt printre cele mai mari provoc\u0103ri cu care se confrunt\u0103 societatea actual\u0103\u201d, a mai declarat Jesper Brodin.<\/p>\n\n\n\n

Demersul companiei vine \u00een contextul \u00een care mul\u0163i tineri consumatori \u00ee\u015fi manifest\u0103 dorin\u0163a de a minimiza impactul pe care ac\u0163iunile lor \u00eel au asupra mediului. Ace\u0219tia prefer\u0103 s\u0103 \u00eenchirieze tot felul de lucruri cum ar fi haine sau ma\u0219ini. IKEA, care a \u00eenregistrat v\u00e2nz\u0103ri globale de 39 de miliarde de euro anul trecut, a declarat c\u0103 dore\u015fte s\u0103 dezvolte oferte de leasing bazate pe abonamente, pentru a \u00eencuraja reutilizarea produselor de c\u00e2t mai multe ori \u00eenainte de a fi reciclate. <\/p>\n\n\n\n

Compania a dat asigur\u0103ri c\u0103 va realiza toate produsele sale din materiale regenerabile \u015fi reciclate p\u00e2n\u0103 \u00een 2030. Totodat\u0103, IKEA vrea s\u0103 conceap\u0103 toate produsele sale astfel \u00eenc\u00e2t acestea s\u0103 fie reutilizate, reparate \u015fi reciclate.
\n\u00cen 2018, produc\u0103torul de mobilier a preluat 1 milion de comenzi pentru piese de schimb, folosite apoi pentru repararea produselor.<\/p>\n\n\n\n

Modelul de afaceri al IKEA era deja sub presiunea cre\u015fterii comer\u0163ului online cu am\u0103nuntul. Totodat\u0103, s-a observat o \u00eencetinere a av\u00e2ntului cump\u0103r\u0103torilor mai tineri de a merge \u00een marile magazine situate \u00een afara ora\u015fului, pentru a cump\u0103ra mobilier dezasamblat \u015fi a-l asambla singuri.<\/p>","protected":false},"excerpt":{"rendered":"

Compania suedez\u0103 IKEA va testa \u00een toate cele 30 de pie\u0163e \u00een care activeaz\u0103, inclusiv \u00een Rom\u00e2nia, un serviciu prin care le va permite clien\u0163ilor s\u0103 \u00eenchirieze mobil\u0103, \u00een loc s\u0103 o cumpere, ca parte a strategiei de reducere a v\u00e2nzarii de mobil\u0103 ieftin\u0103 de unic\u0103 folosin\u0163\u0103 ca r\u0103spuns la […]<\/p>\n","protected":false},"author":1,"featured_media":6588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":1,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[363],"tags":[],"class_list":["post-6587","post","type-post","status-publish","format-standard","has-post-thumbnail","category-market"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-1If","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/04\/0DC6D4DA-F1F5-456C-B16E-9E2AFE12DEE0.jpeg?fit=620%2C387&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=6587"}],"version-history":[{"count":3,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6587\/revisions"}],"predecessor-version":[{"id":6591,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6587\/revisions\/6591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/6588"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=6587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=6587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=6587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}