{"id":6368,"date":"2019-03-31T08:25:27","date_gmt":"2019-03-31T05:25:27","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=6368"},"modified":"2019-03-31T08:56:23","modified_gmt":"2019-03-31T05:56:23","slug":"bitdefender-si-dacia-in-topul-celor-mai-puternice-branduri-romanesti-ce-alte-produse-made-in-romania-castiga-teren-peste-hotare","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/bitdefender-si-dacia-in-topul-celor-mai-puternice-branduri-romanesti-ce-alte-produse-made-in-romania-castiga-teren-peste-hotare\/","title":{"rendered":"Bitdefender \u0219i Dacia, \u00een topul celor mai puternice branduri rom\u00e2ne\u0219ti. Ce alte produse “made \u00een Rom\u00e2nia” c\u00e2\u0219tig\u0103 teren peste hotare"},"content":{"rendered":"

Rom\u00e2nia este reprezentat\u0103 cu succes peste hotare de ma\u0219inile Dacia, antivirusul Bitdefender \u015fi cosmeticele Farmec. \u00cens\u0103 pe l\u00e2ng\u0103 aceste nume rom\u00e2ne\u0219ti care au cucerit \u00eentreaga lume, \u00een ultima vreme se contureaz\u0103 un al doilea val de branduri de export cu poten\u021bial ridicat. <\/p>\n\n\n\n

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Bitdefender este cel mai utilizat dintre brandurile rom\u00e2ne\u0219ti peste hotare. Antivirusul este folosit de peste 500 de milioane de persoane. Asta \u00eenseamn\u0103 c\u0103 unu din 15 oameni din lume apeleaz\u0103 la el. <\/p>\n\n\n\n

Anul trecut, Dacia a comercializat la nivel global 700.798 de unit\u0103\u021bi, \u00een cre\u0219tere cu 7% fa\u021b\u0103 de anul precedent. \u0218i \u00een 2018, cea mai important\u0103 pia\u021b\u0103 de desfacere pentru Dacia r\u0103m\u00e2ne cea din Fran\u021ba cu 141.606 unit\u0103\u021bi comercializate. Pe locul secund \u00een topul pie\u021belor externe se afl\u0103 Germania (74.525 de unit\u0103\u021bi), \u00een timp ce ultima treapt\u0103 a podiumului este ocupat\u0103 de Italia (66.330 de exemplare). <\/p>\n\n\n\n

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<\/figcaption><\/figure>\n\n\n\n

Farmec vine puternic din urm\u0103. Compania a f\u0103cut minuni cu brandul Gerovital, fiind unul dintre cele mai importante produse rom\u00e2ne\u0219ti care ajunge \u00een co\u0219urile de cump\u0103r\u0103turi din toat\u0103 lumea. Farmec vinde produsele din portofoliu \u00een aproximativ 30 \u021b\u0103ri, \u00eentre care Japonia, Spania, Italia, Portugalia, Cehia, Norvegia, Croatia sau SUA. Strategia de expansiune pe pia\u021ba extern\u0103 a producatorului clujean, precum \u0219i un nou parteneriat \u00een China, ini\u021biat \u00een 2018, a contribuit la evolu\u021bia cifrei de afaceri, \u00eenregistr\u00e2ndu-se o majorare a vanz\u0103rilor la export cu 48,85% fa\u021b\u0103 de 2017. <\/p>\n\n\n\n

\u00cen timp ce nume sonare precum Dacia, Bitdefender au pus \u021bara noastr\u0103 pe harta businessului mondial, iat\u0103 c\u0103 \u0219i alte produse rom\u00e2ne\u0219ti \u0219i-au f\u0103cut loc pe lista de cump\u0103r\u0103turi a str\u0103inilor. <\/p>\n\n\n\n

N\u0103scut \u00een 1964, sub comunism, brandul ROM a trecut testul timpului \u0219i iat\u0103 c\u0103, dup\u0103 jum\u0103tate de secol, se bucur\u0103 de o popularitate imens\u0103, at\u00e2t \u00een r\u00e2ndul rom\u00e2nilor, c\u00e2t \u0219i \u00een afara \u021b\u0103rii.<\/p>\n\n\n\n

Pufule\u021bii Gusto sunt la mare c\u0103utare peste hotare. Se v\u00e2nd \u00een \u021b\u0103ri precum Germania, Anglia, Italia, Olanda, Irlanda, Grecia sau Austria. Compania realizeaz\u0103 la export aproximativ 50% din v\u00e2nz\u0103ri, cifr\u0103 \u00een cre\u015ftere \u00een ultimii ani. Compania Phoenixy,produc\u0103torul pufule\u0163ilor Gusto, a terminat anul 2018 cu o cifr\u0103 de afaceri de 26 milioane de euro, \u00een cre\u015ftere cu 17% , avans sus\u0163inut de exporturi \u015fi de noile produse dezvoltate.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0218i covrigeii Croco se v\u00e2nd \u00een mai multe \u021b\u0103ri. \u00cei pute\u021bi g\u0103si chiar \u0219i \u00een benzin\u0103riile din Georgia. <\/p>\n\n\n\n

Dermatocosmeticele Ivatherm au trecut grani\u021bele \u021b\u0103rii \u0219i se g\u0103sesc pe rafturile farmaciilor din Dubai, Croa\u0163ia sau Japonia. <\/p>\n\n\n\n

An de an, designerii rom\u00e2ni cuceresc marile podiumuri ale lumii cu piese originale. Urm\u0103torul eveniment la care vor participa este S\u0103pt\u0103m\u00e2na Modei de la Paris. <\/p>\n\n\n\n

De\u0219i num\u0103rul brandurilor rom\u00e2ne\u0219ti din afar\u0103 este mult mai mic dec\u00e2t \u00een cazul altor state, iat\u0103 c\u0103, \u00een ultima vreme, antreprenorii de la noi au prins curaj. Au v\u0103zut exemplul de succes al unor m\u0103rci precum Dacia sau Arctic, care ajung \u00een toate col\u0163urile lumii \u0219i \u00eencearc\u0103, la r\u00e2ndul lor, s\u0103-\u0219i v\u00e2nd\u0103 produsele pe pie\u021bele externe. <\/p>","protected":false},"excerpt":{"rendered":"

Rom\u00e2nia este reprezentat\u0103 cu succes peste hotare de ma\u0219inile Dacia, antivirusul Bitdefender \u015fi cosmeticele Farmec. \u00cens\u0103 pe l\u00e2ng\u0103 aceste nume rom\u00e2ne\u0219ti care au cucerit \u00eentreaga lume, \u00een ultima vreme se contureaz\u0103 un al doilea val de branduri de export cu poten\u021bial ridicat. Bitdefender este cel mai utilizat dintre brandurile rom\u00e2ne\u0219ti […]<\/p>\n","protected":false},"author":1,"featured_media":6376,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":1,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[363],"tags":[],"class_list":["post-6368","post","type-post","status-publish","format-standard","has-post-thumbnail","category-market"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-1EI","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/08B11D6F-CA48-4073-BAC8-9B4A6DACD66A.jpeg?fit=800%2C450&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=6368"}],"version-history":[{"count":2,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6368\/revisions"}],"predecessor-version":[{"id":6377,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6368\/revisions\/6377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/6376"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=6368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=6368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=6368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}