{"id":6108,"date":"2019-03-26T10:35:08","date_gmt":"2019-03-26T08:35:08","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=6108"},"modified":"2019-03-26T20:54:19","modified_gmt":"2019-03-26T18:54:19","slug":"mcdonalds-investeste-300-de-mil-in-tehnologie-ce-strategie-are","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/mcdonalds-investeste-300-de-mil-in-tehnologie-ce-strategie-are\/","title":{"rendered":"McDonald&#8217;s investe\u0219te 300 de mil.$ \u00een tehnologie. Ce strategie are"},"content":{"rendered":"<p class=\"wp-block-paragraph\">McDonald\u2019s Corp, cel mai mare lan\u021b de restaurante din lume, cump\u0103r\u0103 o companie de tehnologie, contra sumei de 300 de milioane de dolari, potrivit unei persoane familiarizate cu problema, citat\u0103 de Bloomberg. Tranzac\u021bia devine pentru McDonald\u2019s cea mai mare din ultimii 20 de ani. Dynamic Yield Ltd. va ajuta lan\u021bul de restaurante fast food s\u0103 personalizeze mai bine meniurile, \u00een procesul de digitalizare.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"360\" height=\"240\" data-attachment-id=\"6110\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/mcdonalds-investeste-300-de-mil-in-tehnologie-ce-strategie-are\/ac967573-a016-496b-818f-2e8cae6aa0fd\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/AC967573-A016-496B-818F-2E8CAE6AA0FD.jpeg?fit=360%2C240&amp;ssl=1\" data-orig-size=\"360,240\" data-comments-opened=\"0\" data-image-title=\"AC967573-A016-496B-818F-2E8CAE6AA0FD\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/AC967573-A016-496B-818F-2E8CAE6AA0FD.jpeg?fit=360%2C240&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/AC967573-A016-496B-818F-2E8CAE6AA0FD.jpeg?resize=360%2C240&#038;ssl=1\" alt=\"\" class=\"wp-image-6110 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/AC967573-A016-496B-818F-2E8CAE6AA0FD.jpeg?w=360&amp;ssl=1 360w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/AC967573-A016-496B-818F-2E8CAE6AA0FD.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/AC967573-A016-496B-818F-2E8CAE6AA0FD.jpeg?resize=165%2C109&amp;ssl=1 165w\" data-sizes=\"(max-width: 360px) 100vw, 360px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 360px; --smush-placeholder-aspect-ratio: 360\/240;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cu noua tehnologie, compania va putea s\u0103 varieze afi\u0219area articolelor de pe panourile electronice, \u00een func\u021bie de factori cum ar fi vremea &#8211; mai mult\u0103 cafea \u00een zilele reci \u0219i McFlurries \u00een zilele fierbin\u021bi \u0219i ora preferin\u021belor zilnice sau regionale.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"730\" height=\"486\" data-attachment-id=\"6114\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/mcdonalds-investeste-300-de-mil-in-tehnologie-ce-strategie-are\/5004c84d-b34f-4c72-a198-e36956c271e8\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/5004C84D-B34F-4C72-A198-E36956C271E8.jpeg?fit=730%2C486&amp;ssl=1\" data-orig-size=\"730,486\" data-comments-opened=\"0\" data-image-title=\"5004C84D-B34F-4C72-A198-E36956C271E8\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;A customer exits the drive-thru lane at a McDonald&amp;#8217;s Corp. fast food restaurant in Shepherdsville, Kentucky, U.S., on Monday, Jan. 14, 2019. McDonald&amp;#8217;s is scheduled to release earnings figures on January 30. Photographer: Luke Sharrett\/Bloomberg via Getty Images&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/5004C84D-B34F-4C72-A198-E36956C271E8.jpeg?fit=730%2C486&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/5004C84D-B34F-4C72-A198-E36956C271E8.jpeg?resize=730%2C486&#038;ssl=1\" alt=\"\" class=\"wp-image-6114 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/5004C84D-B34F-4C72-A198-E36956C271E8.jpeg?w=730&amp;ssl=1 730w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/5004C84D-B34F-4C72-A198-E36956C271E8.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/5004C84D-B34F-4C72-A198-E36956C271E8.jpeg?resize=165%2C109&amp;ssl=1 165w\" data-sizes=\"(max-width: 730px) 100vw, 730px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 730px; --smush-placeholder-aspect-ratio: 730\/486;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Achizi\u021bia urmeaz\u0103 linia \u00eenceput\u0103 \u00eenc\u0103 din 2015 de CEO-ul companiei Steve Easterbrook, c\u00e2nd a inceput s\u0103 mizeze pe tehnologie. Acesta a introdus meniuri digitale sau chio\u0219curi de tip self-order. Achizi\u021bia arat\u0103 dorin\u021ba companiei de a utiliza tehnologia pentru a accelera cre\u0219terea \u00een industria de restaurante extrem de competitiv\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"426\" data-attachment-id=\"6111\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/mcdonalds-investeste-300-de-mil-in-tehnologie-ce-strategie-are\/2bd9632c-6c00-4d84-9327-84f3ce479034\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/2BD9632C-6C00-4D84-9327-84F3CE479034.jpeg?fit=640%2C426&amp;ssl=1\" data-orig-size=\"640,426\" data-comments-opened=\"0\" data-image-title=\"2BD9632C-6C00-4D84-9327-84F3CE479034\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/2BD9632C-6C00-4D84-9327-84F3CE479034.jpeg?fit=640%2C426&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/2BD9632C-6C00-4D84-9327-84F3CE479034.jpeg?resize=640%2C426&#038;ssl=1\" alt=\"\" class=\"wp-image-6111 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/2BD9632C-6C00-4D84-9327-84F3CE479034.jpeg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/2BD9632C-6C00-4D84-9327-84F3CE479034.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/2BD9632C-6C00-4D84-9327-84F3CE479034.jpeg?resize=165%2C109&amp;ssl=1 165w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/426;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eTehnologia este un element critic al planului nostru de cre\u0219tere a vitezei\u201d, a declarat Easterbrook. McDonald\u2019s a testat tehnologia Dynamic Yield anul trecut \u00een Statele Unite ale Americii \u0219i o va introduce pe scar\u0103 mai larg\u0103 \u00een acest an.<\/p>","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s Corp, cel mai mare lan\u021b de restaurante din lume, cump\u0103r\u0103 o companie de tehnologie, contra sumei de 300 de milioane de dolari, potrivit unei persoane familiarizate cu problema, citat\u0103 de Bloomberg. Tranzac\u021bia devine pentru McDonald\u2019s cea mai mare din ultimii 20 de ani. Dynamic Yield Ltd. va ajuta lan\u021bul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":0,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[363],"tags":[],"class_list":["post-6108","post","type-post","status-publish","format-standard","has-post-thumbnail","category-market"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-1Aw","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/50E94002-7718-46F1-A4B3-8FB6846F0EAA.jpeg?fit=800%2C533&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=6108"}],"version-history":[{"count":3,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6108\/revisions"}],"predecessor-version":[{"id":6157,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6108\/revisions\/6157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/6113"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=6108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=6108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=6108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}