{"id":6035,"date":"2019-03-24T20:51:06","date_gmt":"2019-03-24T18:51:06","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=6035"},"modified":"2019-03-24T21:05:33","modified_gmt":"2019-03-24T19:05:33","slug":"cele-mai-proaste-inovatii-tehnologice-ale-secolului-xxi-ce-modele-de-business-au-incalcat","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/cele-mai-proaste-inovatii-tehnologice-ale-secolului-xxi-ce-modele-de-business-au-incalcat\/","title":{"rendered":"Cele mai proaste inova\u0163ii tehnologice ale secolului XXI. Ce modele de business au \u00eenc\u0103lcat"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Unele au ie\u015fit prea repede pe pia\u0163\u0103, altele sunt un produs f\u0103r\u0103 cump\u0103r\u0103tor direct, \u00een timp ce altele sunt de ajutor, dar au cauzat mai multe probleme dec\u00e2t au rezolvat. Lista \u00eentocmit\u0103 de MIT Technology Review include urm\u0103toarele nume: Segway&nbsp;&nbsp;Google Glass, votul electronic, criptomonedele, \u0163ig\u0103rile electronice sau selfie stick-ul. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"800\" height=\"596\" data-attachment-id=\"6039\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/cele-mai-proaste-inovatii-tehnologice-ale-secolului-xxi-ce-modele-de-business-au-incalcat\/aled-segway\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/ALED-Segway.jpeg?fit=800%2C596&amp;ssl=1\" data-orig-size=\"800,596\" data-comments-opened=\"0\" data-image-title=\"ALED-Segway\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/ALED-Segway.jpeg?fit=800%2C596&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/ALED-Segway.jpeg?resize=800%2C596&#038;ssl=1\" alt=\"\" class=\"wp-image-6039 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/ALED-Segway.jpeg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/ALED-Segway.jpeg?resize=300%2C223&amp;ssl=1 300w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/ALED-Segway.jpeg?resize=768%2C572&amp;ssl=1 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/596;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ce au aceste inova\u0163ii \u00een comun? Toate au fost construite \u00een secolul XXI, folosind reguli antreprenoriale \u015fi abord\u0103ri de secol XX. Toate au e\u015fuat pentru c\u0103 nu au pus clien\u0163ii \u00eenaintea investitorilor. Nu au reu\u015fit s\u0103 fie un model sustenabil de business, cred exper\u0163ii. De ce? Pentru c\u0103 s-au g\u00e2ndit mai \u00eent\u00e2i c\u00e2\u0163i bani s\u0103 investeasc\u0103, cum s\u0103 fac\u0103 profit \u015fi apoi s-au \u00eendreptat spre consumatori. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen prezent, ca s\u0103 lansezi un start-up trebuie s\u0103 ie\u015fi afar\u0103 din birou \u015fi s\u0103 \u00eent\u00e2lne\u015fti c\u00e2t mai mul\u0163i oameni, s\u0103 le ascul\u0163i ideile. Vei investi doar c\u00e2teva sute de euro, nu milioane, ca \u00een secolul trecut c\u00e2nd nu existau Google Adwords, Amazon sau Facebook Pixel. Ceea ce trebuie s\u0103 faci azi e s\u0103 testezi oportunitatea noii afaceri. Cum? Vorbe\u015fte cu toat\u0103 lumea. Azi nu mai e la mod\u0103 paranoia c\u0103 cineva \u00ee\u0163i va fura ideile. Caut\u0103 colaboratori pentru proiectul t\u0103u, \u00een loc s\u0103 \u0163ii totul secret. Acest lucru \u00ee\u0163i va m\u0103ri \u015fansele s\u0103 construie\u015fti ceva de succes, care va prinde pe pia\u0163\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intr\u0103 \u00een contact cu poten\u0163ialii clien\u0163i ca s\u0103 le afli opinia. Apoi construie\u015fte, m\u0103soar\u0103, \u00eenva\u0163\u0103. Procesul de a ridica o afacere reprezint\u0103 o serie \u00eentreag\u0103 de experimente \u00een care s\u0103 construie\u015fti un prototip pe care s\u0103 \u00eel testezi din vreme. Nu \u00een ultimul r\u00e2nd, o afacere modern\u0103 necesit\u0103 o continu\u0103 dezvoltare. S\u0103 te g\u00e2nde\u015fti mereu la urm\u0103toarea versiune, la urm\u0103torul pas, s\u0103 testezi mereu impactul schimb\u0103rilor. <br><\/p>","protected":false},"excerpt":{"rendered":"<p>Unele au ie\u015fit prea repede pe pia\u0163\u0103, altele sunt un produs f\u0103r\u0103 cump\u0103r\u0103tor direct, \u00een timp ce altele sunt de ajutor, dar au cauzat mai multe probleme dec\u00e2t au rezolvat. Lista \u00eentocmit\u0103 de MIT Technology Review include urm\u0103toarele nume: Segway&nbsp;&nbsp;Google Glass, votul electronic, criptomonedele, \u0163ig\u0103rile electronice sau selfie stick-ul. Ce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":1,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[363,12],"tags":[],"class_list":["post-6035","post","type-post","status-publish","format-standard","has-post-thumbnail","category-market","category-technology"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-1zl","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/ALED-Segway.jpeg?fit=800%2C596&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=6035"}],"version-history":[{"count":4,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6035\/revisions"}],"predecessor-version":[{"id":6042,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/6035\/revisions\/6042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/6039"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=6035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=6035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=6035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}