{"id":5665,"date":"2019-03-18T09:56:38","date_gmt":"2019-03-18T07:56:38","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=5665"},"modified":"2019-03-18T09:56:44","modified_gmt":"2019-03-18T07:56:44","slug":"viata-fake-a-influencerilor-de-pe-net-cat-castiga-ei-cu-adevarat","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/viata-fake-a-influencerilor-de-pe-net-cat-castiga-ei-cu-adevarat\/","title":{"rendered":"Via\u0163a fake a influencerilor de pe net. C\u00e2t c\u00e2\u015ftig\u0103 ei cu adev\u0103rat"},"content":{"rendered":"<p class=\"wp-block-paragraph\">De multe ori, poate i-a\u0163i invidiat pe cei care promoveaz\u0103 diverse produse sau idei pe re\u0163elele de socializare, g\u00e2ndindu-v\u0103 ce via\u0163\u0103 bun\u0103 \u015fi f\u0103r\u0103 griji au ei. Totu\u015fi, dincolo de imaginea glamour pe care \u015fi-o construiesc, exist\u0103 mult\u0103 falsitate, mult\u0103 munc\u0103 \u015fi c\u00e2\u015ftiguri mai pu\u0163ine dec\u00e2t a\u0163i crede.  <\/p>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"399\" height=\"600\" data-attachment-id=\"5666\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/viata-fake-a-influencerilor-de-pe-net-cat-castiga-ei-cu-adevarat\/adevaratul-jb\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/adevaratul-JB.jpg?fit=399%2C600&amp;ssl=1\" data-orig-size=\"399,600\" data-comments-opened=\"0\" data-image-title=\"adevaratul JB\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/adevaratul-JB.jpg?fit=399%2C600&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/adevaratul-JB.jpg?resize=399%2C600&#038;ssl=1\" alt=\"\" class=\"wp-image-5666 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/adevaratul-JB.jpg?w=399&amp;ssl=1 399w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/adevaratul-JB.jpg?resize=200%2C300&amp;ssl=1 200w\" data-sizes=\"(max-width: 399px) 100vw, 399px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 399px; --smush-placeholder-aspect-ratio: 399\/600;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jurnali\u015ftii de la \u201cThe Guardian\u201d au stat de vorb\u0103 cu mai mul\u0163i influenceri cunoscu\u0163i \u00een Marea Britanie \u015fi au vrut s\u0103 vad\u0103 cine sunt oamenii din spatele post\u0103rilor cu sclipici. Jordan Bunker, de exemplu, este un t\u00e2n\u0103r de 24 de ani cu 17.500 de fani pe Instagram. Pozeaz\u0103 ca un model pentru a-i \u00eenv\u0103\u0163a pe b\u0103rba\u0163i cum s\u0103 se \u00eembrace \u015fi c\u0103l\u0103tore\u015fte la New York, Paris sau la Hong Kong, dar nu pe banii lui. C\u0103ci nu \u015fi-ar permite. \u00cen realitate, t\u00e2n\u0103rul locuie\u015fte \u00een continuare cu p\u0103rin\u0163ii, lucreaz\u0103 de la un birou din camera lui \u015fi c\u00e2\u015ftig\u0103 aproximativ 30.000 de lire pe an, adic\u0103 2.500 de lire pe lun\u0103. \u201eEste un salariu umil, dar sunt m\u00e2ndru.\u201d, zice t\u00e2n\u0103rul, care \u00eencaseaz\u0103 \u00eentre 500 \u015fi 1.000 de lire pentru a promova un brand pe feed-ul s\u0103u de Instagram sau pe blog.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"600\" height=\"600\" data-attachment-id=\"5667\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/viata-fake-a-influencerilor-de-pe-net-cat-castiga-ei-cu-adevarat\/emily-lavinia\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/Emily-Lavinia.jpg?fit=600%2C600&amp;ssl=1\" data-orig-size=\"600,600\" data-comments-opened=\"0\" data-image-title=\"Emily Lavinia\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/Emily-Lavinia.jpg?fit=600%2C600&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/Emily-Lavinia.jpg?resize=600%2C600&#038;ssl=1\" alt=\"\" class=\"wp-image-5667 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/Emily-Lavinia.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/Emily-Lavinia.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/Emily-Lavinia.jpg?resize=300%2C300&amp;ssl=1 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/600;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O alt\u0103 t\u00e2n\u0103r\u0103, aceea\u015fi situa\u0163ie. Emily Lavinia are 28 de ani \u015fi recunoa\u015fte c\u0103 imaginea ei este cu mult \u00eenflorit\u0103 fa\u0163\u0103 de via\u0163a real\u0103. \u201eSuf\u0103r de sindromul impostorului \u015fi nu m\u0103 simt at\u00e2t de m\u00e2ndr\u0103. \u00cencerc s\u0103 induc aceast\u0103 idee c\u0103 sunt incredibil de \u00eencrez\u0103toare \u2013 \u00eei face pe oameni s\u0103 cread\u0103 \u00een tine. Mult fum \u015fi aparen\u0163e\u201d, recunoa\u015fte t\u00e2n\u0103ra, care a debutat cu un blog despre tech, sex, beauty \u015fi wellness, \u00een 2017. Acum a ajuns s\u0103 primeasc\u0103 \u00eentre 250-500 de lire sterline pentru o postare sponsorizat\u0103. \u00cens\u0103, nu st\u0103 degeaba. Petrece c\u00e2teva ore pe zi ca s\u0103 \u00ee\u015fi updateze canalele de social media.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speciali\u015ftii contacta\u0163i de \u201eThe Guardian\u201d spun c\u0103 lumea a \u00eenceput s\u0103 se plictiseasc\u0103 de aceste post\u0103ri prea \u00eengrijite \u015fi prea atr\u0103g\u0103toare. Mai ales c\u0103 studiile au ar\u0103tat c\u00e2t de nocive sunt pentru s\u0103n\u0103tatea psihic\u0103 a oamenilor. Unii internau\u0163i, \u00een special tinerii, au devenit compulsivi, dependen\u0163i de consum \u015fi sufer\u0103 de izolare. Branduri mari, precum Unilever, au \u00eenceput s\u0103 vorbeasc\u0103 deschis despre faptul c\u0103 vor evita folosirea influencerilor \u00een promovarea produselor.  <\/p>","protected":false},"excerpt":{"rendered":"<p>De multe ori, poate i-a\u0163i invidiat pe cei care promoveaz\u0103 diverse produse sau idei pe re\u0163elele de socializare, g\u00e2ndindu-v\u0103 ce via\u0163\u0103 bun\u0103 \u015fi f\u0103r\u0103 griji au ei. Totu\u015fi, dincolo de imaginea glamour pe care \u015fi-o construiesc, exist\u0103 mult\u0103 falsitate, mult\u0103 munc\u0103 \u015fi c\u00e2\u015ftiguri mai pu\u0163ine dec\u00e2t a\u0163i crede. Jurnali\u015ftii de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5666,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":1,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[363],"tags":[],"class_list":["post-5665","post","type-post","status-publish","format-standard","has-post-thumbnail","category-market"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-1tn","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/adevaratul-JB.jpg?fit=399%2C600&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/5665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=5665"}],"version-history":[{"count":1,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/5665\/revisions"}],"predecessor-version":[{"id":5668,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/5665\/revisions\/5668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/5666"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=5665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=5665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=5665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}