{"id":5029,"date":"2019-03-06T21:35:47","date_gmt":"2019-03-06T19:35:47","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=5029"},"modified":"2019-03-06T23:00:31","modified_gmt":"2019-03-06T21:00:31","slug":"amazon-invingatorul-care-ia-tot-cum-e-sabotat-un-business-mic-in-era-digitala","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/amazon-invingatorul-care-ia-tot-cum-e-sabotat-un-business-mic-in-era-digitala\/","title":{"rendered":"Amazon, \u00eenving\u0103torul care ia tot. Cum e sabotat un business mic \u00een era digital\u0103"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Dac\u0103 ave\u0163i deja o mic\u0103 afacere, \u015fti\u0163i c\u0103 \u015fansa voastr\u0103 este comer\u0163ul online, dar mai \u015fti\u0163i, de asemenea, c\u0103 v\u0103 este foarte greu s\u0103 concura\u0163i cu Amazon. Compania controleaz\u0103 aproape jum\u0103tate din pia\u0163a american\u0103 de retail online. \u00cen Europa, chiar dac\u0103 nu este prezent\u0103 pe toate pie\u0163ele, influen\u0163a sa este uria\u015f\u0103. Mai ales \u00een Germania \u015fi \u00een Marea Britanie. <\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"5033\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/amazon-invingatorul-care-ia-tot-cum-e-sabotat-un-business-mic-in-era-digitala\/amayon-bun\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/AMAYON-BUN.jpg?fit=275%2C183&amp;ssl=1\" data-orig-size=\"275,183\" data-comments-opened=\"0\" data-image-title=\"AMAYON BUN\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/AMAYON-BUN.jpg?fit=275%2C183&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/AMAYON-BUN.jpg?resize=439%2C292&#038;ssl=1\" alt=\"\" class=\"wp-image-5033 lazyload\" width=\"439\" height=\"292\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/AMAYON-BUN.jpg?w=275&amp;ssl=1 275w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/AMAYON-BUN.jpg?resize=165%2C109&amp;ssl=1 165w\" data-sizes=\"(max-width: 439px) 100vw, 439px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 439px; --smush-placeholder-aspect-ratio: 439\/292;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nu ar fi neap\u0103rat o problem\u0103 pentru micile business-uri, dac\u0103 Amazon le-ar oferi acestora cu adev\u0103rat un loc unde s\u0103 se conecteze cu clien\u0163ii, scriu speciali\u015ftii de la Bloomberg. Dar Amazon \u015fi-a creat propriile etichete ale produselor care concureaz\u0103 cu ofertele comercian\u0163ilor independen\u0163i de pe platforma sa. Economi\u015ftii au observat comportamentul celor de la Amazon de-a lungul timpului \u015fi ne spun ce au constatat. Compania are tendin\u0163a s\u0103 se foloseasc\u0103 de roadele muncii micilor produc\u0103tori \u015fi introduce produsele cele mai v\u00e2ndute, sub marc\u0103 proprie, ob\u0163in\u00e2nd astfel o parte din c\u00e2\u015ftigurile totale. Obiceiul nu e \u00eens\u0103 unul nou \u00een pia\u0163\u0103. Este o tactic\u0103 veche folosit\u0103 de supermarketuri \u015fi hipermarketuri. De exemplu, Mega Image are produsele marc\u0103 proprie 365, Carrefour are produsele sale,  Kaufland a lansat de cur\u00e2nd &#8220;Spice &amp; Soul&#8221; \u015fi  &#8220;Liv&amp;Bo&#8221;, prima sa marc\u0103 proprie de obiecte \u0219i accesorii de design interior.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br>Cum \u00ee\u015fi \u0163ine Amazon concuren\u0163a departe, dar se folose\u015fte de ea din plin<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mai nou, tehnologia le-a dat platformelor online uneltele necesare pentru a concura cu furnizorii proprii. Una dintre aceste unelte este c\u0103utarea. Clien\u0163ii caut\u0103 produse folosind func\u0163ia intern\u0103 a Amazon. Comercian\u0163ii independen\u0163i pot \u00eencerca &#8220;s\u0103 fure&#8221; de la concuren\u0163\u0103, de regul\u0103, cump\u0103r\u00e2nd plasare de produse \u00een rezultatele c\u0103ut\u0103rii pentru un brand rival. De exemplu, c\u00e2nd cineva caut\u0103 m\u00e2ncare de c\u00e2ini de la Purina, ar putea s\u0103 vad\u0103 o reclam\u0103 pentru firma concurent\u0103, mai pu\u0163in cunoscut\u0103,&nbsp;Kibbles \u2018n Bits. Dar ce face Amazon? Compania nu le permite altor comercian\u0163i s\u0103 concureze \u00een acest fel cu produsele sale. Sigur a\u0163i observat c\u0103 dac\u0103 ve\u0163i c\u0103uta un produs marca Amazon, ve\u0163i vedea numai acest produs \u015fi nimic altceva. Situa\u0163ia se schimb\u0103 radical, \u00eens\u0103, dac\u0103 ve\u0163i c\u0103uta un alt brand. Atunci s-ar putea s\u0103 vede\u0163i un produs Amazon promovat chiar \u00een capul listei. \u00cen prezent, Amazon experimenteaz\u0103 o func\u0163ie care include \u00een mod automat produsele proprii \u00een orice c\u0103utare.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u015ei acesta nu este singurul avantaj pe care \u00eel are \u00een era digital\u0103. Amazon, de asemenea, colecteaz\u0103 date cruciale despre v\u00e2nz\u0103ri \u015fi marketing, pe care poate alege s\u0103 nu le \u00eemp\u0103rt\u0103\u015feasc\u0103 cu un alt comerciant. Desigur, orice alt retailer online poate proceda la fel, \u00eens\u0103 c\u00e2nd vine vorba despre online, Amazon este, de departe, alegerea majorit\u0103\u0163ii. Iar asta poate \u00eempinge platforma s\u0103 de\u0163in\u0103 monopolul, s\u0103 fie acel \u00eenving\u0103tor care ia tot. \u015ei asta \u015fi pentru c\u0103 le-a impus comercian\u0163ilor s\u0103 nu poat\u0103 vinde mai ieftin pe alte platforme. A\u015fa c\u0103 cine vrea s\u0103-\u015fi v\u00e2nd\u0103 produsele online trebuie s\u0103 fie pe cea mai mare platform\u0103, Amazon, \u015fi s\u0103 joace dup\u0103 regulile acesteia. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br>Posibile solu\u0163ii  pentru a \u00eenvinge monopolul Amazon<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Speciali\u015ftii spun c\u0103 una dintre abord\u0103ri ar fi s\u0103 se identifice practicile anticoncuren\u0163iale ale Amazon \u015fi s\u0103 fie stopate, a\u015fa cum \u00eencearc\u0103 autorit\u0103\u0163ile europene \u00een cazul schimburilor ilegale de date. Alt\u0103 solu\u0163ie ar fi s\u0103 existe competi\u0163ie \u00een cadrul comer\u0163ului online. O alternativ\u0103 radical\u0103 ar fi s\u0103 destrami Amazon, spun economi\u015ftii, sau o solu\u0163ie mai bl\u00e2nd\u0103 &#8211; impunerea unui regim care nu discrimineaz\u0103. Oricum, pentru ca micile afaceri s\u0103 supravie\u0163uiasc\u0103 \u00een era digital\u0103, este nevoie ca economia online s\u0103 nu mai permit\u0103 politici de genul &#8220;\u00eenving\u0103torul ia tot.&#8221;<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 ave\u0163i deja o mic\u0103 afacere, \u015fti\u0163i c\u0103 \u015fansa voastr\u0103 este comer\u0163ul online, dar mai \u015fti\u0163i, de asemenea, c\u0103 v\u0103 este foarte greu s\u0103 concura\u0163i cu Amazon. Compania controleaz\u0103 aproape jum\u0103tate din pia\u0163a american\u0103 de retail online. \u00cen Europa, chiar dac\u0103 nu este prezent\u0103 pe toate pie\u0163ele, influen\u0163a sa este [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":1,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[363],"tags":[],"class_list":["post-5029","post","type-post","status-publish","format-standard","has-post-thumbnail","category-market"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-1j7","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/03\/AMAYON-BUN.jpg?fit=275%2C183&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/5029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=5029"}],"version-history":[{"count":5,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/5029\/revisions"}],"predecessor-version":[{"id":5042,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/5029\/revisions\/5042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/5033"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=5029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=5029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=5029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}