{"id":4346,"date":"2019-02-23T10:10:21","date_gmt":"2019-02-23T08:10:21","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=4346"},"modified":"2019-02-23T10:10:26","modified_gmt":"2019-02-23T08:10:26","slug":"studiu-gfk-piata-de-smartphone-uri-a-ajuns-la-522-miliarde-in-2018","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/studiu-gfk-piata-de-smartphone-uri-a-ajuns-la-522-miliarde-in-2018\/","title":{"rendered":"Studiu GfK: Pia\u0163a de smartphone-uri a ajuns la 522 miliarde $ \u00een 2018"},"content":{"rendered":"<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"400\" data-attachment-id=\"4347\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/studiu-gfk-piata-de-smartphone-uri-a-ajuns-la-522-miliarde-in-2018\/mobilephones\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/02\/mobilephones.jpg?fit=620%2C400&amp;ssl=1\" data-orig-size=\"620,400\" data-comments-opened=\"0\" data-image-title=\"mobilephones\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/02\/mobilephones.jpg?fit=620%2C400&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/02\/mobilephones.jpg?resize=620%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-4347 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/02\/mobilephones.jpg?w=620&amp;ssl=1 620w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/02\/mobilephones.jpg?resize=300%2C194&amp;ssl=1 300w\" data-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/400;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cu o cot\u0103 de pia\u021b\u0103 de 44%, smartphone-urile, telefoanele mobile \u015fi wearables \u00eenc\u0103 reprezint\u0103 principalul motor de cre\u0219tere \u00eentr-o pia\u021b\u0103 a bunurilor de folosin\u021b\u0103 \u00eendelungat\u0103. De\u015fi cererea global\u0103 pentru smartphone a sc\u0103zut cu 3% \u00een 2018, la 1,44 de miliarde de unit\u0103\u021bi, v\u00e2nz\u0103rile r\u0103m\u00e2n ridicate \u015fi au ajuns la 522 de miliarde $ anul trecut. Cifrele sunt lansate de GfK cu ocazia Mobile World Congress 2019 din Barcelona. Cota de pia\u021b\u0103 este de a\u015fteptat s\u0103 creasc\u0103 cu un procent \u00een 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Potrivit aceluia\u015fi studiu, smartphone-urile au fost motorul pie\u021bei mondiale de profil anul trecut. Doar 12% (de la 9% \u00een 2017) dintre smartphone-urile v\u00e2ndute \u00een 2018 au avut un cost de peste 800 de dolari pe unitate. Pe segmentul mediu de pre\u021b (150 \u2013 400 de dolari) continu\u0103 s\u0103 se duc\u0103 o lupt\u0103 acerb\u0103, cu 46% din v\u00e2nz\u0103rile globale (de la 44% \u00een 2017).\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studiul GfK Consumer Life mai arat\u0103, \u00eens\u0103, c\u0103 inova\u0163ii precum dimensiunea memoriei, a ecranului sau o camer\u0103 cu mai mul\u021bi megapixeli nu stimuleaz\u0103 prea mult cererea. Igor Richter, expert telecom la GfK spune: &#8220;De\u015fi noile caracteristici ale smartphone-urilor aduc performan\u0163e comparabile cu cele ale laptop-urilor, aceste specifica\u021bii high-end \u00eenc\u0103 mai au nevoie s\u0103 fie convertite \u00een experien\u021be noi. Totu\u015fi, \u00een ciuda ecranelor mai mici \u00een cazul smartphone-urilor \u00een compara\u0163ie cu cele ale PC-urilor, procesoarele mai rapide, display-urile cu rezolu\u021bie bun\u0103 \u015fi capacitatea superioar\u0103 a bateriei fac aceste smartphone-uri ideale pentru a oferi experien\u021ba de gaming on the go. Acest lucru explic\u0103 de ce 55% dintre utilizatorii de smartphone din \u00eentreaga lume au jucat jocuri pe smartphone-ul personal \u00een ultimele 30 de zile.&#8221; La nivel mondial, pia\u021ba chinez\u0103 este cea mai mare consumatoare de smartphone-uri, dar \u015fi \u0163ar\u0103 exportatoare. 40% dintre m\u0103rcile chineze\u0219ti de smartphone au fost cump\u0103rate \u00een afara Chinei \u00een 2018, cu 31% mai mult dec\u00e2t \u00een 2016.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"500\" height=\"500\" data-attachment-id=\"4348\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/studiu-gfk-piata-de-smartphone-uri-a-ajuns-la-522-miliarde-in-2018\/smartwatch\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/02\/smartwatch.jpg?fit=500%2C500&amp;ssl=1\" data-orig-size=\"500,500\" data-comments-opened=\"0\" data-image-title=\"smartwatch\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/02\/smartwatch.jpg?fit=500%2C500&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/02\/smartwatch.jpg?resize=500%2C500&#038;ssl=1\" alt=\"\" class=\"wp-image-4348 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/02\/smartwatch.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/02\/smartwatch.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/02\/smartwatch.jpg?resize=300%2C300&amp;ssl=1 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Wearables au continuat tendin\u021ba puternic\u0103 de urcare, cu +35% \u00een valoare. Cre\u0219terea a fost sus\u021binut\u0103 de smartwatch-uri cu cartel\u0103 SIM&nbsp; \u2013 17%, de la 8% \u00een 2017. Cercetarea este bazat\u0103 pe datele finale \u00eenregistrate de GfK la punctele de v\u00e2nzare, la nivelul \u00eentregului an 2018. Dimensiunea pie\u021bei este calculat\u0103 prin monitorizarea punctelordin 75 de \u021b\u0103ri.\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Cu o cot\u0103 de pia\u021b\u0103 de 44%, smartphone-urile, telefoanele mobile \u015fi wearables \u00eenc\u0103 reprezint\u0103 principalul motor de cre\u0219tere \u00eentr-o pia\u021b\u0103 a bunurilor de folosin\u021b\u0103 \u00eendelungat\u0103. De\u015fi cererea global\u0103 pentru smartphone a sc\u0103zut cu 3% \u00een 2018, la 1,44 de miliarde de unit\u0103\u021bi, v\u00e2nz\u0103rile r\u0103m\u00e2n ridicate \u015fi au ajuns la 522 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":1,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[363],"tags":[],"class_list":["post-4346","post","type-post","status-publish","format-standard","has-post-thumbnail","category-market"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-186","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/02\/mobilephones.jpg?fit=620%2C400&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/4346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=4346"}],"version-history":[{"count":1,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/4346\/revisions"}],"predecessor-version":[{"id":4349,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/4346\/revisions\/4349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/4347"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=4346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=4346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=4346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}