{"id":13585,"date":"2025-12-30T16:01:43","date_gmt":"2025-12-30T14:01:43","guid":{"rendered":"https:\/\/businessexpress.ro\/disney-isi-propune-sa-revitalizeze-cresterea-vizionarilor-in-streaming\/"},"modified":"2026-01-03T23:21:00","modified_gmt":"2026-01-03T21:21:00","slug":"disney-isi-propune-sa-revitalizeze-cresterea-vizionarilor-in-streaming","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/disney-isi-propune-sa-revitalizeze-cresterea-vizionarilor-in-streaming\/","title":{"rendered":"Disney \u00ee\u0219i propune s\u0103 revitalizeze cre\u0219terea vizion\u0103rilor \u00een streaming"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Disney, unul dintre cei mai mari juc\u0103tori din industria divertismentului, se confrunt\u0103 cu o stagnare a vizion\u0103rilor pe platformele sale de streaming. De\u0219i compania a investit masiv \u00een con\u021binut original \u0219i \u00een extinderea serviciilor sale, rezultatele nu au fost pe m\u0103sura a\u0219tept\u0103rilor. Aceast\u0103 situa\u021bie a generat \u00eengrijor\u0103ri cu privire la viitorul diviziei de streaming, \u00een special \u00een contextul competi\u021biei acerbe cu alte platforme precum Netflix, Amazon Prime \u0219i HBO Max.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1000\" height=\"563\" data-attachment-id=\"13599\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/disney-isi-propune-sa-revitalizeze-cresterea-vizionarilor-in-streaming\/disney\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2025\/12\/disney-scaled.webp?fit=800%2C450&amp;ssl=1\" data-orig-size=\"800,450\" data-comments-opened=\"0\" data-image-title=\"disney\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2025\/12\/disney-scaled.webp?fit=1000%2C563&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2025\/12\/disney.webp?resize=1000%2C563&#038;ssl=1\" alt=\"\" class=\"wp-image-13599 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2025\/12\/disney-scaled.webp?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2025\/12\/disney-scaled.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2025\/12\/disney-scaled.webp?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2025\/12\/disney-scaled.webp?resize=18%2C10&amp;ssl=1 18w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2025\/12\/disney-scaled.webp?w=800&amp;ssl=1 800w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/563;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen ultimii ani, Disney a reu\u0219it s\u0103 atrag\u0103 un num\u0103r considerabil de abona\u021bi, \u00eens\u0103 cre\u0219terea a fost lent\u0103 \u0219i, \u00een unele cazuri, chiar stagnant\u0103. Compania a recunoscut c\u0103 este esen\u021bial s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 experien\u021ba utilizatorilor \u0219i s\u0103 ofere con\u021binut care s\u0103 capteze aten\u021bia publicului. \u00cen acest sens, Disney a anun\u021bat o serie de ini\u021biative menite s\u0103 revitalizeze interesul pentru platformele sale de streaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una dintre strategiile principale pe care Disney le va implementa este diversificarea con\u021binutului disponibil. Compania inten\u021bioneaz\u0103 s\u0103 investeasc\u0103 \u00een produc\u021bii originale \u0219i s\u0103 colaboreze cu creatori de renume pentru a aduce pe platform\u0103 titluri exclusive care s\u0103 atrag\u0103 o audien\u021b\u0103 mai larg\u0103. De asemenea, Disney va explora posibilit\u0103\u021bi de a adapta con\u021binutul la preferin\u021bele regionale, av\u00e2nd \u00een vedere c\u0103 publicul global are gusturi \u0219i a\u0219tept\u0103ri diferite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un alt aspect important este \u00eembun\u0103t\u0103\u021birea interfe\u021bei utilizatorului. Disney va lucra la optimizarea platformelor sale de streaming pentru a oferi o experien\u021b\u0103 mai pl\u0103cut\u0103 \u0219i mai intuitiv\u0103. Aceasta include nu doar un design modern, ci \u0219i func\u021bionalit\u0103\u021bi noi care s\u0103 faciliteze descoperirea de con\u021binut. Utilizatorii vor putea beneficia de recomand\u0103ri personalizate, ceea ce ar putea contribui la cre\u0219terea timpului petrecut pe platform\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe l\u00e2ng\u0103 aceste m\u0103suri, Disney va lansa campanii de marketing agresive pentru a atrage noi abona\u021bi \u0219i a re\u00eentoarce utilizatorii care au renun\u021bat la serviciile sale. Aceste campanii vor fi axate pe eviden\u021bierea exclusivit\u0103\u021bii con\u021binutului \u0219i pe promovarea unor oferte speciale, cum ar fi reduceri pentru abona\u021bi noi sau pachete care includ mai multe servicii de streaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen plus, Disney va analiza cu aten\u021bie feedback-ul utilizatorilor pentru a \u00een\u021belege mai bine nevoile \u0219i preferin\u021bele acestora. Aceast\u0103 abordare bazat\u0103 pe date va permite companiei s\u0103 fac\u0103 ajust\u0103ri rapide \u0219i eficiente \u00een strategia sa de con\u021binut \u0219i marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen concluzie, de\u0219i Disney se confrunt\u0103 cu provoc\u0103ri \u00een ceea ce prive\u0219te vizion\u0103rile pe platformele sale de streaming, compania are un plan bine definit pentru a stimula cre\u0219terea. Prin investi\u021bii \u00een con\u021binut original, \u00eembun\u0103t\u0103\u021birea experien\u021bei utilizatorului \u0219i campanii de marketing bine g\u00e2ndite, Disney sper\u0103 s\u0103 \u00ee\u0219i rec\u00e2\u0219tige pozi\u021bia pe pia\u021ba de streaming. R\u0103m\u00e2ne de v\u0103zut dac\u0103 aceste m\u0103suri vor avea efectul dorit \u0219i vor reu\u0219i s\u0103 atrag\u0103 din nou aten\u021bia publicului, dar angajamentul companiei de a inova \u0219i de a se adapta la nevoile consumatorilor este un semn pozitiv pentru viitor.<\/p>","protected":false},"excerpt":{"rendered":"<p>Disney, unul dintre cei mai mari juc\u0103tori din industria divertismentului, se confrunt\u0103 cu o stagnare a vizion\u0103rilor pe platformele sale de streaming. De\u0219i compania a investit masiv \u00een con\u021binut original \u0219i \u00een extinderea serviciilor sale, rezultatele nu au fost pe m\u0103sura a\u0219tept\u0103rilor. Aceast\u0103 situa\u021bie a generat \u00eengrijor\u0103ri cu privire la [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":13599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":1,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[363],"tags":[],"class_list":["post-13585","post","type-post","status-publish","format-standard","has-post-thumbnail","category-market"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-3x7","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2025\/12\/disney-scaled.webp?fit=800%2C450&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/13585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=13585"}],"version-history":[{"count":1,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/13585\/revisions"}],"predecessor-version":[{"id":13600,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/13585\/revisions\/13600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/13599"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=13585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=13585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=13585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}