{"id":12841,"date":"2022-10-10T16:44:36","date_gmt":"2022-10-10T13:44:36","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=12841"},"modified":"2026-01-03T21:55:51","modified_gmt":"2026-01-03T19:55:51","slug":"dezvoltarea-site-ului-este-un-proces-continuu-pentru-a-obtine-succes","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/dezvoltarea-site-ului-este-un-proces-continuu-pentru-a-obtine-succes\/","title":{"rendered":"Dezvoltarea site-ului este un proces continuu pentru a ob\u021bine succes"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1000\" height=\"668\" data-attachment-id=\"12842\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/dezvoltarea-site-ului-este-un-proces-continuu-pentru-a-obtine-succes\/woman-using-computer-2-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2022\/10\/woman-using-computer-2-1-scaled.jpg?fit=800%2C534&amp;ssl=1\" data-orig-size=\"800,534\" data-comments-opened=\"0\" data-image-title=\"woman-using-computer-2-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2022\/10\/woman-using-computer-2-1-scaled.jpg?fit=1000%2C668&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2022\/10\/woman-using-computer-2-1.jpg?resize=1000%2C668&#038;ssl=1\" alt=\"\" class=\"wp-image-12842 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2022\/10\/woman-using-computer-2-1-scaled.jpg?resize=1024%2C684&amp;ssl=1 1024w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2022\/10\/woman-using-computer-2-1-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2022\/10\/woman-using-computer-2-1-scaled.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2022\/10\/woman-using-computer-2-1-scaled.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2022\/10\/woman-using-computer-2-1-scaled.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2022\/10\/woman-using-computer-2-1-scaled.jpg?resize=165%2C109&amp;ssl=1 165w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2022\/10\/woman-using-computer-2-1-scaled.jpg?w=800&amp;ssl=1 800w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/668;\" \/><figcaption>Design-ul unui website influen\u021beaz\u0103 comportamentul utilizatorilor. Dac\u0103 timpii de \u00eenc\u0103rcare sunt prea mari, sau se confrunt\u0103 cu prea multe bug-uri, ori \u00eent\u00e2mpin\u0103 dificult\u0103\u021bi \u00een c\u0103utarea categoriilor \u0219i subcategoriilor de produse, atunci utilizatorul va renun\u021ba \u0219i se va orienta c\u0103tre competitori. Acest lucru afecteaz\u0103 traficul pe site, v\u00e2nz\u0103rile \u0219i implicit, favorizeaz\u0103 concuren\u021ba.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Site-ul web al business-ului t\u0103u: o experien\u021b\u0103 confortabil\u0103 care ghideaz\u0103 tranzi\u021bia de la utilizatorul ocazional c\u0103tre clientul fidel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un lucru este cert: un site web trebuie realizat \u00een a\u0219a fel \u00eenc\u00e2t s\u0103 \u00eembine func\u021bionalitatea \u0219i estetica pentru a-i simplifica experien\u021ba fiec\u0103rui utilizator, indiferent de nivelul s\u0103u de preg\u0103tire. Un aspect modern \u0219i profesional contureaz\u0103 o imagine credibil\u0103, atrage prin seriozitate \u0219i influen\u021beaz\u0103 decizia utilizatorului de a reveni sau de a renun\u021ba. E at\u00e2t de simplu!<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Modalitatea pl\u0103\u021bilor recurente<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Indiferent de domeniul \u00een care activeaz\u0103 business-ul t\u0103u, ac\u021biunea de&nbsp;<a href=\"https:\/\/webhipsters.ro\/procesatori-de-plati-online-in-romania\" target=\"_blank\" rel=\"noopener\"><strong>implementare plata cu cardul pe site<\/strong><\/a>, reprezint\u0103 o modalitate prin care produsele \u0219i serviciile tale devin accesibile pentru o marj\u0103 mai larg\u0103 de clien\u021bi, din medii diferite. Recuren\u021ba pl\u0103\u021bilor se aplica p\u00e2n\u0103 nu demult \u00een mod special serviciilor. \u00cen prezent, exist\u0103 anumite categorii de produse fizice pe care clien\u021bii le solicit\u0103 frecvent. Plata recurent\u0103 favorizeaz\u0103 confortul clien\u021bilor care \u2018\u2019se aboneaz\u0103\u2019\u2019 la o gam\u0103 de produse indispensabile nevoilor personale. Plata recurent\u0103 cre\u0219te sentimentul de lini\u0219te al clien\u021bilor \u00een privin\u021ba siguran\u021bei serviciilor \u0219i produselor pe care le solicit\u0103.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Shopping impulsiv<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cump\u0103ratul produselor online a devenit un obicei tot mai r\u0103sp\u00e2ndit odat\u0103 cu pandemia. De asemenea, din cauza programului \u00eenc\u0103rcat de la job, a sarcinilor casnice, sau pur \u0219i simplu pentru propriul lor confort, oamenii apeleaz\u0103 tot mai des la achizi\u021bionarea de produse de pe site-uri \u00een detrimentul magazinelor fizice. Un fenomen tot mai comun este shopping-ul impulsiv, adic\u0103 atunci c\u00e2nd achizi\u021bionezi produse care doar te atrag, f\u0103r\u0103 a le analiza utilitatea \u0219i f\u0103r\u0103 a evalua ofertele competitorilor. Dac\u0103 utilizatorii g\u0103sesc pe site-ul t\u0103u ceva ce le place, atunci vor cump\u0103ra instant.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Plata cu cardul online<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Plata cu cardul este cheia care transform\u0103 vizitatorii \u00een viitori clien\u021bi. Dac\u0103 ace\u0219tia acceseaz\u0103 pagina ta din curiozitate \u0219i produsele din ofert\u0103 le st\u00e2rnesc dorin\u021ba de achizi\u021bie, atunci acest impuls trebuie men\u021binut, astfel \u00eenc\u00e2t utilizatorul s\u0103 nu renun\u021be \u00een profitul competitorilor. \u00cen acest sens, a fost implementat serviciul de plat\u0103 cu cardul. Plata online cu cardul te asigur\u0103 c\u0103 produsele nu vor r\u0103m\u00e2ne abandonate \u00een co\u0219 \u0219i astfel \u00ee\u021bi ofer\u0103 \u0219ansa de a-\u021bi cre\u0219te business-ul pe termen lung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Audit site web: component\u0103-cheie din procesul de cre\u0219tere a vizibilit\u0103\u021bii \u00een motorul de c\u0103utare Google<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 cum s-a precizat la \u00eenceputul articolului, succesul unui site web este condi\u021bionat de formula care \u00eembin\u0103 func\u021bionalitatea cu estetica. Doar \u00eempreun\u0103 reu\u0219esc aceste criterii s\u0103 atrag\u0103 \u0219i s\u0103 men\u021bin\u0103 interesul unui spectru c\u00e2t mai larg de clien\u021bi cu grad de preg\u0103tire \u0219i venituri diverse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un&nbsp;<a href=\"https:\/\/webhipsters.ro\/cum-sa-faci-un-site-audit-complet\" target=\"_blank\" rel=\"noopener\"><strong>audit site web<\/strong><\/a>&nbsp;reprezint\u0103 o metod\u0103 de evaluare a punctelor forte \u0219i a vulnerabilit\u0103\u021bilor unui website. Pe baza unei analize detaliate sunt identificate punctele sensibile aferente unei strategii SEO. Acest lucru reprezint\u0103 un start inteligent pentru realizarea sau ajustarea unui plan de solu\u021bionare \u0219i \u00eembun\u0103t\u0103\u021bire a strategiilor respective. De exemplu, se poate \u00eent\u00e2mpla ca traficul pe site-ul t\u0103u s\u0103 fie prea slab, din cauza vitezei reduse la \u00eenc\u0103rcarea paginii. Un alt exemplu se refer\u0103 la identificarea eronat\u0103 a cuvintelor-cheie, la modalitatea incorect\u0103 \u00een care au fost distribuite, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un audit site web reprezint\u0103 o unealt\u0103 pre\u021bioas\u0103 pe baza c\u0103reia, business-urile la \u00eenceput de drum au g\u0103sit toate cuvintele-cheie importante, cu ajutorul c\u0103rora au reu\u0219it s\u0103 ocupe primele locuri \u00een motorul de c\u0103utare Google.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un audit site web verific\u0103 pe ce pozi\u021bie se afl\u0103 business-ul t\u0103u \u00een raport cu competitorii. Prin intermediul programelor \u0219i a tool-urilor dedicate, specialistul evalueaz\u0103 ac\u021biunile-cheie ale acestora care i-au f\u0103cut vizibili \u00een motoarele de c\u0103utare. \u00cen acest mod, ai \u0219ansa de a \u00eenv\u0103\u021ba direct de la competitori unde gre\u0219e\u0219ti tu \u0219i care sunt procedurile de optimizare corespunz\u0103toare a site-ului t\u0103u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vizibilitatea site-ului t\u0103u \u00een motoarele de c\u0103utare porne\u0219te de la o structur\u0103 solid\u0103 de optimizare \u0219i promovare. Aceasta implic\u0103 o serie de ac\u021biuni specifice domeniului t\u0103u de business, menite s\u0103 faciliteze c\u0103utarea \u0219i accesarea site-ului \u00een Google. Printre aceste ac\u021biuni putem numi urm\u0103toarele: g\u0103sirea cuvintelor-cheie \u0219i integrarea lor \u00een meta-descrieri \u0219i \u00een title-tag; modificarea con\u021binutului foto sau\/\u0219i video pentru reducerea timpului de \u00eenc\u0103rcare a site-ului, realizarea corespunz\u0103toare a sec\u021biunii dedicate post\u0103rilor de blog, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crearea unui plan de optimizare a neregulilor care \u021bin site-ul \u00een umbr\u0103 este un pas uria\u0219 care face diferen\u021ba dintre vizibilitatea online a business-ului t\u0103u \u0219i cea a competitorilor din acela\u0219i domeniu de activitate. Odat\u0103 ce ai recunoscut erorile, practic ai rezolvat o bun\u0103 parte din problem\u0103. Mai departe, beneficiezi de o pozi\u021bionare optim\u0103 \u00een pagina de rezultate Google, ceea ce \u00ee\u021bi ridic\u0103 vizibilitatea \u00een mediul online, cre\u0219te traficul utilizatorilor pe site \u0219i \u00een final \u00eei transform\u0103 \u00een poten\u021biali clien\u021bi pentru v\u00e2nz\u0103ri \u00eencheiate cu succes.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Site-ul web al business-ului t\u0103u: o experien\u021b\u0103 confortabil\u0103 care ghideaz\u0103 tranzi\u021bia de la utilizatorul ocazional c\u0103tre clientul fidel Un lucru este cert: un site web trebuie realizat \u00een a\u0219a fel \u00eenc\u00e2t s\u0103 \u00eembine func\u021bionalitatea \u0219i estetica pentru a-i simplifica experien\u021ba fiec\u0103rui utilizator, indiferent de nivelul s\u0103u de preg\u0103tire. Un aspect [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":0,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9,12],"tags":[],"class_list":["post-12841","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actual","category-technology"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-3l7","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2022\/10\/woman-using-computer-2-1-scaled.jpg?fit=800%2C534&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/12841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=12841"}],"version-history":[{"count":1,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/12841\/revisions"}],"predecessor-version":[{"id":12843,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/12841\/revisions\/12843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/12842"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=12841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=12841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=12841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}