{"id":11094,"date":"2019-09-13T12:55:48","date_gmt":"2019-09-13T09:55:48","guid":{"rendered":"https:\/\/businessexpress.ro\/?p=11094"},"modified":"2026-01-03T21:59:04","modified_gmt":"2026-01-03T19:59:04","slug":"efectul-de-turma-in-online-cum-ajuta-inflencerii-acest-fenomen-sa-ia-amploare","status":"publish","type":"post","link":"https:\/\/businessexpress.ro\/ro\/efectul-de-turma-in-online-cum-ajuta-inflencerii-acest-fenomen-sa-ia-amploare\/","title":{"rendered":"Efectul de turm\u0103 \u00een online. Cum ajut\u0103 inflencerii acest fenomen s\u0103 ia amploare"},"content":{"rendered":"<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"800\" height=\"539\" data-attachment-id=\"11095\" data-permalink=\"https:\/\/businessexpress.ro\/ro\/efectul-de-turma-in-online-cum-ajuta-inflencerii-acest-fenomen-sa-ia-amploare\/influenceri-marketing-online\/\" data-orig-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/09\/influenceri-marketing-online.jpg?fit=800%2C539&amp;ssl=1\" data-orig-size=\"800,539\" data-comments-opened=\"0\" data-image-title=\"influenceri-marketing-online\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/09\/influenceri-marketing-online.jpg?fit=1000%2C674&amp;ssl=1\" data-src=\"https:\/\/i2.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/09\/influenceri-marketing-online.jpg?fit=1000%2C674&amp;ssl=1\" alt=\"\" data-id=\"11095\" data-link=\"https:\/\/businessexpress.ro\/?attachment_id=11095\" class=\"wp-image-11095 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/09\/influenceri-marketing-online.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/09\/influenceri-marketing-online.jpg?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/09\/influenceri-marketing-online.jpg?resize=768%2C517&amp;ssl=1 768w, https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/09\/influenceri-marketing-online.jpg?resize=1024%2C690&amp;ssl=1 1024w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/539;\" \/><\/figure><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">      Re\u021belele de socializare s-au dezvoltat \u00een ultimii ani, iar odat\u0103 cu ele au luat na\u0219tere \u0219i influencerii. Ace\u0219ti lideri de opinie din online \u0219i-au creat comunit\u0103\u021bi cu sute, mii, sau poate milioane de oameni care nu scap\u0103 din ochi nici o mi\u0219care f\u0103cut\u0103 de ei. Astfel, este inevitabil de observat faptul c\u0103 ace\u0219tia se uit\u0103 la influencerii din social media pentru a-i ghida \u00een luarea anumitor decizii. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">      Intri pe Instagram \u0219i te love\u0219ti pe feed de fetele care m\u0103n\u00e2nc\u0103 pizza \u0219i burgeri, dar care arat\u0103 ca modelele de la Victoria&#8217;s Secret, sau de cineva care are tenul perfect \u0219i \u00ee\u021bi poveste\u0219te ce produse folose\u0219te, dar tu le-ai cump\u0103rat deja \u0219i nu s-a schimbat nimic. Pe Youtube g\u0103se\u0219ti vloguri de c\u0103l\u0103torie din locurile pe care le-ai v\u0103zut doar \u00een filme. \u00cens\u0103, foarte multe persoane nu v\u0103d dincolo de acele fotografii perfecte, care au trecut prin c\u00e2teva programe de editare, iar asta na\u0219te adev\u0103rate frustr\u0103ri, mai ales \u00een r\u00e2ndul adolescen\u021bilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">    Este adev\u0103rat c\u0103 internetul are beneficiile sale, \u00eens\u0103 multitudinea de informa\u021bii livrate \u00een online pot s\u0103 fie d\u0103un\u0103toare societ\u0103\u021bii, prin lipsa de selectivitate. <em>&#8220;Efectul de turm\u0103&#8221; <\/em>este rezultatul influencerilor care <em>&#8220;profit\u0103&#8221; <\/em>de vulnerabilitatea celor care \u00eei urm\u0103resc \u0219i \u021bin cont de sfaturile pe care ace\u0219tia le ofer\u0103 <em>&#8220;gratis&#8221;<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">     Universitatea Twente, din Olanda, a ajuns la concluzia c\u0103 principala influen\u021b\u0103 a re\u021belelor de socializare -\u0219i a influencerilor-, \u00een special asupra adolescen\u021bilor, are leg\u0103tur\u0103 cu procesul de luare a deciziilor. \u00cen era internetului, tendin\u021ba consumatorului este de a c\u0103uta\u00a0alte p\u0103reri\u00a0\u00een online \u00eenainte de a achizi\u021biona un produs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">      Un exemplu destul de recent \u00eel reprezint\u0103 produsele pentru vindecarea acneei. Dup\u0103 ce pe instagram s-a vorbit dspre anumite produse care au f\u0103cut minuni pentru o persoan\u0103, stocurile farmaciilor s-au epuizat \u00eentr-o singur\u0103 zi. Astfel, <em>efectul de turm\u0103<\/em> \u0219i-a f\u0103cut apari\u021bia. Sute de mii de oameni au achizi\u021bionat acele produse, doar pentru c\u0103 influencerii le-au prezentat rezultatele excelente. Cu alte cuvinte, acesta este marketingul prin intermediul inflencerilor, care se def\u0103\u0219oar\u0103 \u00een cea mai mare parte pe platformele sociale online, predominant prin intermediul micro-influencerilor \u0219i a bloggerilor <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">     Mai exact, cu ajutorul influencerilor, brandurile reu\u015fesc s\u0103 targeteze persoanele care prezint\u0103 interes pentru compania lor \u015fi \u00een acela\u015fi timp, oameni care au \u00eencredere \u00een brandul \u015fi \u00een respectivul influencer. Exist\u0103 numeroase metode prin care mesajul unei companii poate fi transmis: uneori influencerii intr\u0103 \u00een pielea clientului, scriind \u015fi vorbind despre un produs anume, caracteristicile acestuia \u015fi experien\u0163a pe care o ofer\u0103. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">    C\u00e2nd un consumator urm\u0103re\u0219te un influencer, se implic\u0103 \u00eentr-un grup de oameni care la r\u00e2ndul lor fac acela\u0219i lucru, \u00eemp\u0103rt\u0103\u0219ind acelea\u0219i interese \u0219i aspira\u021bii. De fiecare dat\u0103 c\u00e2nd un consumator cump\u0103r\u0103 un produs recomandat de influencer, \u00ee\u0219i confirm\u0103 \u00een subcon\u0219tient locul \u00een acel grup social. Astfel, el va fi mai dispus s\u0103 asculte \u0219i s\u0103 ia \u00een considerare produsele sau serviciile recomandate de influencer. Psihologii au stabilit \u00een urm\u0103 cu ceva ani c\u0103\u00a0<em>social media<\/em>\u00a0\u00eei poate da individului falsa impresie c\u0103 este personajul pe care \u0219i l-a creat \u00een bula internetului. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">    Re\u021belele de socializare prezint\u0103 acea<em> &#8220;via\u021b\u0103 roz&#8221;<\/em>, \u00een care totul este perfect, \u00eens\u0103 via\u021ba real\u0103 e total diferit\u0103 fa\u021b\u0103 de imaginile perfecte din feed-ul de instagram. Programele de editare \u0219i filtrele fac minuni, dar \u00een fa\u021ba oglinzii \u0219i fetele care sunt perfecte \u00een poze, se confrunt\u0103 cu acelea\u0219i probleme ca tine : co\u0219uri, cearc\u0103ne, etc. Frumuse\u021bea const\u0103 \u00een simplitate \u0219i originalitate. Imagineaz\u0103-\u021bi cum ar fi ca to\u021bi oamenii s\u0103 arate la fel, doar pentru c\u0103 asta prezint\u0103 influencerii. <br><\/p>","protected":false},"excerpt":{"rendered":"<p>Re\u021belele de socializare s-au dezvoltat \u00een ultimii ani, iar odat\u0103 cu ele au luat na\u0219tere \u0219i influencerii. Ace\u0219ti lideri de opinie din online \u0219i-au creat comunit\u0103\u021bi cu sute, mii, sau poate milioane de oameni care nu scap\u0103 din ochi nici o mi\u0219care f\u0103cut\u0103 de ei. Astfel, este inevitabil de observat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11095,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"wpzoom_is_breaking":1,"source_url":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9],"tags":[3011,3010,3009,560,2327],"class_list":["post-11094","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actual","tag-efectul-de-turma","tag-influenceri","tag-marketing-online","tag-online","tag-retele-de-socializare"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paH2fj-2SW","jetpack_featured_media_url":"https:\/\/i0.wp.com\/businessexpress.ro\/wp-content\/uploads\/2019\/09\/influenceri-marketing-online.jpg?fit=800%2C539&ssl=1","_links":{"self":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/11094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/comments?post=11094"}],"version-history":[{"count":2,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/11094\/revisions"}],"predecessor-version":[{"id":11097,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/posts\/11094\/revisions\/11097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media\/11095"}],"wp:attachment":[{"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/media?parent=11094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/categories?post=11094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessexpress.ro\/ro\/wp-json\/wp\/v2\/tags?post=11094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}